/templates/en/marketing/church-marketing-plan

made with GanttPRO

• Total estimate
• Marketing plan
• SWOT analysis (example)
• Target audience
• Proposed actions
• The DNA of Church
• Roles and Responsibilities
• Opening Day
• Outreach Strategy
• The product
• Unique selling point
• Current marketing activity
• Charging policy
• Local websites
• Strengths
• Weaknesses
• Opportunities
• Threats
• Unique Selling Point
• Physical prominence of building
• Town centre location
• Historic building
• Popular as a music venue
• Space suitable for exhibitions
• Good transport network
• Guiding structure in place
• Prominent building, but visitors not prominently attracted.
• No charge for entry
• High maintenance costs
• Poor parking arrangements
• Minimal advertising budget
• Not well signposted
• Cooperation with other heritage sites
• Range of charging options
• Build on low base of marketing activity
• Membership of tourism groups
• Tourism websites
• Increase in holidays
• Family history connections
• Increased maintenance costs
• Fewer foreign visitors
• Has never or rarely attended church
• Views church as irrelevant to their lives
• Has a desire for God but no desire for religion
• Searching for spiritual answers
• Seeking a community focused on biblical depth
• Christian skeptics
• Internal communications and report structure
• Gift Aid
• Church layout
• Charging policy options
• Advertising options
• The Shop
• Website
• Visitor makeup
• Guiding and group visits
• Poor marketing structure
• Philosophy
• Mission
• Vision
• Core Values
• Beliefs
• Lead Teaching Pastor
• Creative Arts Pastor
• Logistics and Family Pastor
• Community Pastor
• Children’s Ministry Leader
• Prayer Team
• Signage
• Greeters
• Worship Experience
• Kids Stuff
• Next Steps/ Information
• Member emailing lists
• Stationary with church logo and name
• Adopt a local cause/ charity
• Testimonials
• New members program
• Website
• Word of mouth
• Brochures
• Invite cards
• Social Networking Sites (Twitter, Facebook, Blogging)
• Portable outdoor signs
• Participation in local community and civic events
• Posters
• Media with church information