/templates/en/marketing/simple-marketing-plan-template

made with GanttPRO

• Total estimate
• Executive summary
• Target markets
• Organization’s strategies and plans
• Marketing metrics- performance/interactivity
• Industry analysis
• Service blueprint
• Brand Blueprint
• Brand Essence
• Brand Blueprint Elements
• Integrated Media Sample
• Implementation (What resources)
• Monitoring Evaluation
• MEASURE results
• Analysis and strategy
• Social media marketing (budget)
• Competitive analysis
• Plan
• Objectives of plan
• Challenges of organization
• Expectations if marketing plan was successful
• Alignment
• Mission
• Demographics
• Lifestyle
• Actions
• New products, markets
• Promotions
• Expansion
• Assessment
• Current marketing efforts
• Search Engine positioning (for keywords )
• Analytics
• Facebook Insights/ likes
• Twitter activity
• SWOT situational analysis
• Competitor analysis and environment
• Consumer analysis (different behaviors of target markets )
• Market research/Consumer insights
• focus group
• If service organization
• Service gap analysis
• Summarize challenges
• Brand Personality– How to get your brand unstuck?
• Current image, mindset, behavior
• Desired behavior
• Challenges to overcome
• Brand Properties
• Product/service features
• Logo
• Tagline
• Organizational touchstone
• Customer insights and key benefit
• Recommendations for Clarified Brand
• Suggestions for Logo, Tagline
• Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)
• Universal Selling Points (USP)
• Value Proposition
• Competitive context
• Target markets
• Current image, mindset, behavior
• Desired behavior
• Challenges to overcome
• Brand Properties
• Brand Essence
• Customer insights/benefit
• Brand Recommendations (logo, tagline)
• Brand Promise
• Universal Selling Points
• Value Proposition
• New sibling task
• Flyers/ brochures
• YouTube -Video
• Facebook
• Twitter
• Email blast
• Blog
• Social bookmarks
• Pinterest
• Instagram
• TV/radio
• Infographic
• Newspaper
• Posters
• Newsletter ( online)
• Personal networks
• friends, family, org.
• Local businesses
• WOM friends
• Events
• Past participants/buyers
• Partner organizations
• New sibling task
• Staff
• Management
• Staff availability
• Expertise to implement the plan
• Outsource elements of plan (use outside vendors)
• Time
• Resources (financial)
• Monitoring metrics
• Website - Google Analytics
• Social media insights
• Digital footprint changes
• Company Alerts
• Evaluation
• Determine Return on Investment (ROI) or Social ROI (SROI)
• Sustainability
• Plan for ongoing feedback from target markets
• Innovate digital media and distribution channels
• Adjust strategy to maximize efforts
• Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications)
• Company defined
• Your mission
• Your vision
• Target audience
• Your message
• Strengths defined
• Weaknesses defined
• Human resources - cost
• Advertising
• Promotions
• Agency fees / retainer
• Hardware
• Content creation
• Content management
• Licensed content
• Software licenses
• Graphic design
• Video production
• Your company's competitive edge
• Competition defined
• Competition strengths
• What your company can do differently
• Potential roadblocks
• Benefits
• Journalists
• Bloggers
• Social media influencers
• Social media interactors
• Peers and partners
• Cross promotions
• Other
• Other