/templates/en/marketing/restaurant-marketing-plan
made with GanttPRO
- Total estimate
- General
- Strategy & Concept
- Design & Contruction
- Architectural/design
- Furniture, Fixtures & Equipment
- Finance & Legal
- Food & Beverage
- Marketing
- Ongoing Services
- Operations
- Personnel
- Site / Planning
- Smallwares / Supplies
- Technology
- Start to interview/build team of professionals
- Collect info on permits/licenses
- Insurance
- Banking
- Liquor license
- Federal ID number
- Credit application sheet
- Liquor license
- Employee meal policy
- Employee timekeeping system
- Alcoholic beverage server certification
- Tax permits
- Banking
- Payroll processing
- Credit card merchant accounts
- Accounting software
- Petty cash
- Deposit procedures
- Insurance
- Bank supplies
- Accounting/bookkeeping system
- Permits, licenses, inspections, approvals
- Initial change order
- POS/merchant accounts
- Examine successful concepts
- Local market
- Visit existing restaurants
- Menu price range
- Preliminary food & bar menus
- Further define concept
- Points of difference
- Concept validation/testing
- Determine name of restaurant
- Finalize concept
- Graphic artist
- List of architects
- List of general contractors
- List of interior design firms
- Ansul system
- Construction & development costs
- Exits
- Contractor
- Design
- Patio / outside seating
- Utilites billing changes
- Utilities
- Back door
- Bathroom partitions & accessories
- Burgler alarm system
- Canopies & awnings
- Carpentry
- Carpet
- Concrete
- Construction timeline
- Design elements
- Door locks
- Door/exits hardware
- Doors & Windows
- Doors, frames & hardware
- Drywall
- Electrical/Lighting
- Exterior painting
- Flooring
- Locks
- Kitchen fire control
- List of inspectors
- Masonry
- Mechanical
- Parking lot
- Paving
- Plumbing
- Resilient flooring
- Roofing & waterproofing
- Select contractor
- Smoke detectors
- Sound/music system
- Specialty items
- Sprinkler system
- Water
- Tile
- Electrical service
- Gas service
- Grease trap
- Landscaping
- Sound
- Waste water
- Water service
- Water quality
- Cleaning crew
- Exterior signage
- Supplier, contractor, sub
- Compressors & valves
- Electrical labeling
- Inspections
- Building & equipment plans
- Walk
- Alarm system
- Beverage service
- Fire extinguishers
- Exterior signage light timer
- Equipment plans
- Exterior cleanup
- Final clean
- Wash windows
- Parking lot striping
- Continue construction punch list
- Preliminary equipment requirements
- Equipment lists
- Lease or purchase kitchen equipment
- Exterior signage
- Safe for office
- Soda system installation
- Communications/phone system
- Interior signs
- Office equipment
- Office furniture
- Receiving scale
- Restrooms
- Janitorial equipment
- Emergency equipment procedures
- Equipment tests
- Kitchen clock
- Kitchen tools/toolkit
- Ansul system
- R&M binder for all equipment
- Storage shelves
- Calibrate temperatures on equipment
- Check walk
- Clean & sanitize walk
- Receive furniture
- Test all equipment
- Complete equipment warranty cards
- Final clean all equipment
- Hang pictures, wall decore
- Install interior plants
- Run ice machine
- Financing
- Bank/SBA lending
- Business plan
- Capital/construction/opening budget
- List of possible names for restaurant
- Financial feasibility
- Attorney & CPA
- Business entity
- Personal career accomplishments/work history
- Review financial projections with your CPA
- Select attorney
- Select CPA
- Business plan
- Capital/construction/opening budget
- Personal financial statement
- Buy
- Landlord approvals
- Tax ID numbers/accounts
- Line of credit
- List of available suppliers
- Beer
- Food inventory
- Liquor
- Liquor, beer & wine inventory
- Price menu
- Standard recipe files
- Wine
- Wine list
- HACCAP training / certification
- Menus
- Initial food order
- Photographs of menu items
- Initial alcoholic beverage order
- Competitive analysis
- Menu boards & pictures
- Banners
- Gift certificates
- Local charities
- Printing
- Public relations for opening
- Yellow page ad
- Opening party(s)
- Insurance agent
- Dining room cleaning
- Hood/kitchen cleaning
- Interior plant service
- Landscaping/lawn services
- Security guards
- Payroll processing
- Music
- Chemicals
- Grease trap
- Knife & blade sharpening
- Monthly accounting
- Pest control
- Trash disposal
- Window washing
- Armored car service
- Building & HVAC repairs
- Dishwasher service
- Laundry & linen
- Equipment repairs
- Equipment repairs
- Visit restaurants with similar offerings
- Menu & recipes
- Table mix & arrangement
- Hours of operation
- Vending machines
- Checklists
- Guest (table ready) call system
- Happy hour
- Menu analysis
- Menu item cost
- Prep lists with pars
- Product specs
- Reservation policy
- Station setup sheets with pars
- Emergency exit procedures
- Bulletin board
- Children's amenities
- Cleaning & maintenance schedules
- Emergency numbers
- Entertainment
- Floor maintenance
- Valet parking
- Approved vendor list
- Birthday specials
- Seating chart & waitstaff sections
- Initial food, beverage & supplies orders
- Order & delivery schedule
- Padlocks for cooler doors
- Deposit bags
- Hostess stand supplies
- Light levels
- Change order
- Check inventory levels
- Opening inventory
- Customer comment cards
- Employee benefits
- Employee job descriptions
- Management team
- Organizational chart
- Employee handbook
- Employee training manuals
- Management training materials
- Master training schedule
- Sidework procedures & schedules
- Staff pay scales
- Staffing needs
- Employee recruiting
- Food safety training
- Assemble new employee materials
- Employee files
- OSHA
- Alcoholic beverage server certification
- HACCAP training / certification
- Safety checklist & audit
- Wine training program
- Safety & first aid training
- Conduct practice runs/mock service
- Finalize opening week employee schedules
- Potential of local markets
- Facility requirements
- Site/location criteria
- Competitive analysis
- Square footage
- Tenent rep broker
- Bar seating
- Building/fire/safety codes
- Electrical service
- Floor plan (existing space)
- Floor slope evaluation
- Lighting fixtures
- Liquor license
- List of existing kitchen equipment
- Number of tables/seats
- Parking
- Sales to investment analysis
- Traffic patterns
- Zoning requirements
- Cleanup required
- Gas main / lines
- Health department
- HVAC system
- Plans for location/site area
- Sewer lines
- Termite report
- Gas
- Utility requirements
- Water lines
- Site selection decision
- Uniforms
- Dishroom items
- Smallware & kitchen utensils
- Dining room
- Bar
- Tabletop items
- First aid kit
- Tip trays, check presentation folders
- Initial chemicals order
- Linen
- Initial paper good order
- Janitorial supplies
- POS phone line
- POS system
- Website
- Computer software
- POS system
- Phone on hold message
- Internet service provider
- POS/register