/templates/en/marketing/nonprofit-marketing-plan

made with GanttPRO

• Total estimate
• Purpose and Mission
• Your Status Today
• Marketing Strategy and Objectives
• Messaging
• Tactics
• Purpose/Goals of This Plan
• Organization Mission and Value(s) Statement
• Executive Summary / Presentation Materials
• Current Services and Product(s)
• What’s Working and Not Working? (Strengths, Weaknesses)
• Current Client/Customer Base
• Current Market Share/Penetration
• Current Competitor(s)
• Current Financial Condition
• Current External Forces (Opportunities and Threats)
• Research/Data Needed
• Board/Staff Resources Available
• Your Competitive or Differential Advantage (“Value Proposition”)
• Organizational or Product Life Cycle
• Maximizing Past and Current Successes (“Go fishing where the fish are!”)
• Expanding Market Share/Penetration
• Collaboration and Partnerships
• Program Cost/Benefit (Mission vs. Money)
• Long-Range Revenue Goals (1-3 years)
• Essential Themes/Wording
• Audience Segregation
• Campaign messages (short-term) vs. mission messages (long-term)
• Tactical Decisions: Target Market
• Tactical Decisions: Product
• Tactical Decisions: Promotion
• Print
• Electronic/Social Media
• Earned and/or Paid Media
• Outreach/Presentations