/templates/en/marketing/law-firm-marketing-plan

made with GanttPRO

• Total estimate
• Target Audience
• Value Proposition (Unique Selling Point)
• Market Positioning Statement
• Services & Pricing Strategy
• Promotion Strategy (marketing channels)
• Conversion Strategy
• Referral & Retention Strategy
• Budgets & Financial Projections
• Identify ideal client personas
• Put clients into groups
• Match up each group
• Differentiate your firm from competitors
• Identify threats
• Describe your strength
• Outline services
• Explain pricing
• Offline channels
• Online channels
• PR
• TV and Radio
• Physical/Print Advertising
• Events & Seminars
• Content Marketing
• PPC Advertising
• SEO
• Social Media & Email Marketing
• Define approach to outreach
• Lead nurturing
• Follow up
• Consultations
• Other activities
• Total marketing spent
• Total leads generated
• Conversion rate
• Average client acquisition cost
• Average revenue per client
• Total ROI