/templates/en/marketing/hotel-marketing-plan
made with GanttPRO
- Total estimate
- Situation Analysis
- The eight-step model
- Marketing plan
- Marketing by Segment
- Marketing research; methods and data collection
- Latest Research
- Strengths & Opportunity Analysis
- Marketing Strategy
- Exhibits
- Domestic Visitation
- International Visitation
- Meeting, Convention, and Business Travel
- Mission and vision
- Analysis and forecasting
- Goals and objectives
- Marketing strategy
- Tactics and action plans
- Resource requirements
- Marketing controls
- Corporate connection
- Analysis and forecasting
- Goals and objectives
- Marketing Strategy
- Tactics and action plans
- Resource requirements
- Marketing controls
- Communicating the plan
- E-Commerce
- SMERF Market / Groups
- Corporate / GOV / Conventions
- Travel Agents / GDS
- Social Media
- International Wholesale
- Wholesale Group Market
- Direct CRO
- Yield Management
- STAR Report
- Research questions and aim
- Implementation of the survey
- Sampling method
- Results and analysing the research
- Economic Indicators
- Passenger Traffic
- Lodging Industry Performance
- Visitor Forecast
- Monthly OCC
- Competitive Analysis
- Our Property
- Service Offering / Differentiate
- Marketing Objective
- Target Marketing
- Advertising & Sales
- Online Presence
- Online Marketing
- Advertising Design
- Collateral