/templates/en/marketing/executive-summary-marketing-plan

made with GanttPRO

• Total estimate
• Executive Summary
• Company
• Product and Services
• Market Opportunity
• Marketing/Sales
• Team
• Mission of the Company
• Summary of Market Opportunity
• Key aspects of the Company
• Vision of the Company
• Who you are
• Where are you located
• Is it a spin-out or a start-up?
• What stage is your spin-out process?
• What you plan to sell
• To whom
• Company structure/ownership
• Any relevant history
• Unique Selling Proposition
• Intellectual Property Position
• Sustainable competitive advantage
• List of minimum performance
• Current stage of development
• Estimated size of market and targeted market segment
• Target market share
• Geographical market segment
• Drivers for change to this product or service
• Key potential customers
• Pproduct or service
• Competitors
• Route to market
• Barriers to entry
• Potential price and profit margin
• Comparison of target price of this product
• Projected sales volumes and value
• Executive team: roles
• Non-executive team
• Track record
• Gaps & Future recruitment