/templates/en/marketing/ecommerce-marketing-plan
made with GanttPRO
- Total estimate
- Goals and objectives
- Mission Statement and value proposition
- The right customers and market(s)
- Situational analysis
- Pricing and positioning strategy
- Distribution optimization and fulfillment plan
- Cross-channel promotion strategy
- Conversion strategy
- Strategy for increasing orders
- Referral strategy
- Financial projections
- Entering a market
- Working with customers
- Expanding product disctribution
- Identifying growth strategies
- Company vision
- Company history
- Resources & competencies
- Geographic location
- Income
- Other relevant information
- Age
- Gender
- Purchasing power
- Family status
- Current products
- Distributor networks
- Competion analysis
- Current financial condition
- External forces
- Summary
- Referrals
- Social networks
- Partnerships
- Print
- Other channels
- Affiliates
- Blog posts
- PPC
- Radio
- Television
- Loyalty programs
- Free shipping
- Subscription services
- Flash sales
- Coupons
- Discounts