/templates/en/marketing/accounting-firm-marketing-plan
made with GanttPRO
- Total estimate
- Executive Summary
- Potential Customers
- Market Demographics
- Market Trends
- Macroenvironment
- The Company
- SWOT Summary
- Historical Results
- Marketing Strategy
- Marketing Mix
- Financials
- Controls
- Target markets
- Situation Analysis
- Market Needs
- Market Analysis
- Large Business
- Growth Business
- Select Individual Accounts
- Market Segments
- Large Business
- Growth Business
- Increasing use of software
- Key client growth
- Market Growth
- Consumer trends
- Economic changes
- Technology advancements
- Competitive activity
- Political and legal environment
- Mission
- Service Offering
- Positioning
- Strengths
- Weaknesses
- Opportunities
- Threats
- Successful
- Unsuccessful
- Value Proposition
- Critical Issues
- Financial Objectives
- Marketing Objectives
- Target Market Strategy
- Messaging
- Branding
- Strategy Pyramids
- Product Marketing
- Pricing
- Promotion
- Advertising
- Public Relations
- Direct Marketing
- Web Plan
- Website Goals
- Website Marketing Strategy
- Development Requirements
- Implementation Schedule
- Sales Plan
- Sales Strategy
- Sales Process
- Break-even Analysis
- Sales Forecast
- Sales by Partner
- Sales by Segment
- Sales by Specialization
- Expense Forecast
- Expense by Partner
- Expense by Segment
- Expense by Specialization
- Linking Expenses to Strategy and Tactics
- Contribution Margin
- Implementation
- Keys to Success
- Market Research
- Contingency Planning
- CRM Plans