Sample Internet Marketing Plan

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4	Sample Internet Marketing Plan									3/9/2023
5	Color	WBS Number			Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Executive summary				3/10/2023	3/20/2023		0	48	0	0				0	0
7		1.1		Objectives of plan			3/10/2023	3/16/2023		0	32	0	0	Open	Medium		0	0
8		1.2		Challenges of organization			3/13/2023	3/17/2023		0	32	0	0	Open	Medium		0	0
9		1.3		Expectations if marketing plan was successful			3/14/2023	3/18/2023		0	32	0	0	Open	Medium		0	0
10		1.4		Alignment			3/15/2023	3/19/2023		0	24	0	0	Open	Medium		0	0
11		1.5		Mission			3/17/2023	3/20/2023		0	8	0	0	Open	Medium		0	0
12		2	Target markets				3/21/2023	3/24/2023		0	24	0	0				0	0
13		2.1		Demographics			3/21/2023	3/22/2023		0	8	0	0	Open	Medium		0	0
14		2.2		Lifestyle			3/22/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
15		2.3		Actions			3/23/2023	3/24/2023		0	8	0	0	Open	Medium		0	0
16		3	Organization’s strategies and plans for month				3/23/2023	4/7/2023		0	88	0	0				0	0
17		3.1		New products, markets			3/25/2023	3/16/2023		0	-56	0	0	Open	Medium		0	0
18		3.2		Promotions			3/26/2023	3/17/2023		0	-48	0	0	Open	Medium		0	0
19		3.3		Expansion			3/27/2023	3/18/2023		0	-40	0	0	Open	Medium		0	0
20		3.4		Assessment			3/23/2023	3/28/2023		0	24	0	0	Open	Medium		0	0
21		3.5		Current marketing efforts			3/24/2023	3/29/2023		0	24	0	0	Open	Medium		0	0
22		3.6		Search Engine positioning (for keywords )			3/25/2023	3/30/2023		0	24	0	0	Open	Medium		0	0
23		3.7		Analytics			3/26/2023	3/31/2023		0	32	0	0	Open	Medium		0	0
24		3.8		Facebook Insights/ likes			3/27/2023	4/1/2023		0	40	0	0	Open	Medium		0	0
25		3.9		Twitter activity			3/28/2023	4/2/2023		0	32	0	0	Open	Medium		0	0
26		3.10		SWOT situational analysis			3/29/2023	4/3/2023		0	24	0	0	Open	Medium		0	0
27		3.11		Competitor analysis and environment			3/30/2023	4/4/2023		0	24	0	0	Open	Medium		0	0
28		3.12		Consumer analysis (different behaviors of target markets )			3/31/2023	4/5/2023		0	24	0	0	Open	Medium		0	0
29		3.13		Market research/Consumer insights			4/1/2023	4/6/2023		0	24	0	0	Open	Medium		0	0
30		3.14		focus group			4/2/2023	4/7/2023		0	32	0	0	Open	Medium		0	0
31		4	Service blueprint				3/10/2023	3/17/2023		0	40	0	0				0	0
32		4.1		Service gap analysis			3/10/2023	3/16/2023		0	32	0	0	Open	Medium		0	0
33		4.2		Summarize challenges			3/13/2023	3/17/2023		0	32	0	0	Open	Medium		0	0
34		5	Brand Blueprint				3/15/2023	3/26/2023		0	64	0	0				0	0
35		5.1		Brand Personality– How to get your brand unstuck?			3/15/2023	3/19/2023		0	24	0	0	Open	Medium		0	0
36		5.2		Current image, mindset, behavior			3/17/2023	3/20/2023		0	8	0	0	Open	Medium		0	0
37		5.3		Desired behavior			3/20/2023	3/21/2023		0	8	0	0	Open	Medium		0	0
38		5.4		Challenges to overcome			3/21/2023	3/22/2023		0	8	0	0	Open	Medium		0	0
39		5.5		Brand Properties			3/22/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
40		5.6		Product/service features			3/23/2023	3/24/2023		0	8	0	0	Open	Medium		0	0
41		5.7		Logo			3/24/2023	3/25/2023		0	8	0	0	Open	Medium		0	0
42		5.8		Tagline			3/25/2023	3/26/2023		0	0	0	0	Open	Medium		0	0
43		6	Integrated Media Sample				3/23/2023	5/4/2023		0	240	0	0				0	0
44		6.1		YouTube -Video			3/23/2023	3/28/2023		0	24	0	0	Open	Medium		0	0
45		6.2		Facebook			3/24/2023	3/29/2023		0	24	0	0	Open	Medium		0	0
46		6.3		Twitter			3/25/2023	3/30/2023		0	24	0	0	Open	Medium		0	0
47		6.4		Email			3/26/2023	3/31/2023		0	32	0	0	Open	Medium		0	0
48		6.5		Blog			3/27/2023	4/1/2023		0	40	0	0	Open	Medium		0	0
49		6.6		Apps			3/28/2023	4/2/2023		0	32	0	0	Open	Medium		0	0
50		6.7		Social bookmarks			3/29/2023	4/3/2023		0	24	0	0	Open	Medium		0	0
51		6.8		Pinterest			3/30/2023	4/4/2023		0	24	0	0	Open	Medium		0	0
52		6.9		Instagram			3/31/2023	4/5/2023		0	24	0	0	Open	Medium		0	0
53		6.10		TV/radio			4/1/2023	4/6/2023		0	24	0	0	Open	Medium		0	0
54		6.11		Infographic			4/2/2023	4/7/2023		0	32	0	0	Open	Medium		0	0
55		6.12		Guest posting			4/3/2023	5/4/2023		0	184	0	0	Open	Medium		0	0
56		6.13		Personal networks			3/27/2023	4/1/2023		0	40	0	0	Open	Medium		0	0
57		6.14		Past participants/buyers			3/31/2023	4/5/2023		0	24	0	0	Open	Medium		0	0
58		6.15		Partner organizations			4/1/2023	4/6/2023		0	24	0	0	Open	Medium		0	0
59		7	Implementation (What resources)				3/14/2023	4/7/2023		0	144	0	0				0	0
60		7.1		staff			4/3/2023	4/7/2023		0	32	0	0	Open	Medium		0	0
61		7.2		management			3/14/2023	3/28/2023		0	80	0	0	Open	Medium		0	0
62		7.3		staff availability			3/15/2023	3/29/2023		0	80	0	0	Open	Medium		0	0
63		7.4		expertise to implement the plan			3/16/2023	3/30/2023		0	80	0	0	Open	Medium		0	0
64		7.5		outsource elements of plan (use outside vendors)			3/17/2023	3/31/2023		0	80	0	0	Open	Medium		0	0
65		7.6		time			3/18/2023	4/1/2023		0	80	0	0	Open	Medium		0	0
66		7.7		resources (financial)			3/19/2023	4/2/2023		0	80	0	0	Open	Medium		0	0
67		8	Monitoring Evaluation				3/20/2023	3/29/2023		0	56	0	0				0	0
68		8.1		Monitoring metrics			3/20/2023	3/24/2023		0	32	0	0	Open	Medium		0	0
69		8.2		Website - Google Analytics			3/21/2023	3/25/2023		0	32	0	0	Open	Medium		0	0
70		8.3		Social media insights			3/22/2023	3/26/2023		0	24	0	0	Open	Medium		0	0
71		8.4		Digital footprint changes			3/23/2023	3/27/2023		0	16	0	0	Open	Medium		0	0
72		8.5		Company Alerts			3/24/2023	3/28/2023		0	16	0	0	Open	Medium		0	0
73		8.6		Evaluation			3/25/2023	3/29/2023		0	16	0	0	Open	Medium		0	0
74		9	MEASURE monthly results				3/14/2023	3/24/2023		0	64	0	0				0	0
75		9.1		Determine Return on Investment (ROI) or Social ROI (SROI)			3/14/2023	3/19/2023		0	32	0	0	Open	Medium		0	0
76		9.2		Sustainability			3/15/2023	3/20/2023		0	24	0	0	Open	Medium		0	0
77		9.3		Plan for ongoing feedback from target markets			3/16/2023	3/21/2023		0	24	0	0	Open	Medium		0	0
78		9.4		Innovate digital media and distribution channels			3/17/2023	3/22/2023		0	24	0	0	Open	Medium		0	0
79		9.5		Adjust strategy to maximize efforts			3/18/2023	3/23/2023		0	24	0	0	Open	Medium		0	0
80		9.6		Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications)			3/19/2023	3/24/2023		0	32	0	0	Open	Medium		0	0
81		10	Analysis and strategy				3/13/2023	3/25/2023		0	80	0	0				0	0
82		10.1		Company defined			3/13/2023	3/19/2023		0	40	0	0	Open	Medium		0	0
83		10.2		Your mission			3/14/2023	3/20/2023		0	32	0	0	Open	Medium		0	0
84		10.3		Your vision			3/15/2023	3/21/2023		0	32	0	0	Open	Medium		0	0
85		10.4		Target audience			3/16/2023	3/22/2023		0	32	0	0	Open	Medium		0	0
86		10.5		Your message			3/17/2023	3/23/2023		0	32	0	0	Open	Medium		0	0
87		10.6		Strengths defined			3/18/2023	3/24/2023		0	32	0	0	Open	Medium		0	0
88		10.7		Weaknesses defined			3/19/2023	3/25/2023		0	40	0	0	Open	Medium		0	0
89		11	Social media marketing (budget)				3/14/2023	3/15/2023		0	8	0	0				0	0
90		11.1		Human resources - cost			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
91		11.2		Advertising			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
92		11.3		Promotions			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
93		11.4		Agency fees / retainer			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
94		11.5		Hardware			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
95		11.6		Content creation			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
96		11.7		Content management			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
97		11.8		Licensed content			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
98		11.9		Software licenses			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
99		11.10		Graphic design			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
100		11.11		Video production			3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0