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Create professional Gantt charts in GanttPRO in a few clicks
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Product Launch Marketing Plan3/8/2023
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary3/9/20233/14/20230240000
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1.1Objectives of plan3/9/20233/10/20230800OpenMedium00
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1.2Challenges of organization3/10/20233/11/20230800OpenMedium00
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1.3Expectations if marketing plan was successful3/11/20233/12/20230800OpenMedium00
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1.4Alignment3/12/20233/13/20230000OpenMedium00
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1.5Mission3/13/20233/14/20230000OpenMedium00
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2Target markets3/15/20233/18/20230240000
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2.1Demographics3/15/20233/16/20230800OpenMedium00
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2.2Lifestyle3/16/20233/17/20230800OpenMedium00
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2.3Actions3/17/20233/18/20230800OpenMedium00
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3Organization’s strategies and plans3/19/20233/24/20230240000
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3.1New products, markets3/19/20233/20/20230000OpenMedium00
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3.2Promotions3/20/20233/21/20230000OpenMedium00
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3.3Expansion3/21/20233/22/20230800OpenMedium00
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3.4Assessment3/22/20233/23/20230800OpenMedium00
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3.5Current marketing efforts3/23/20233/24/20230800OpenMedium00
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4Marketing metrics- performance/interactivity3/25/20233/29/20230160000
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4.1Search Engine positioning (for keywords )3/25/20233/26/20230800OpenMedium00
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4.2Analytics3/26/20233/27/20230000OpenMedium00
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4.3Facebook Insights/ likes3/27/20233/28/20230000OpenMedium00
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4.4Twitter activity3/28/20233/29/20230800OpenMedium00
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5Industry analysis3/30/20234/5/20230320000
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5.1SWOT situational analysis3/30/20233/31/20230800OpenMedium00
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5.2Competitor analysis and environment3/31/20234/1/20230800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )4/1/20234/2/20230800OpenMedium00
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5.4Market research/Consumer insights4/2/20234/3/20230000OpenMedium00
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5.5focus group4/3/20234/4/20230000OpenMedium00
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5.6If service organization4/4/20234/5/20230800OpenMedium00
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6Service blueprint4/6/20234/8/20230160000
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6.1Service gap analysis4/6/20234/7/20230800OpenMedium00
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6.2Summarize challenges4/7/20234/8/20230800OpenMedium00
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7Brand Blueprint4/9/20234/17/20230400000
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7.1Brand Personality– How to get your brand unstuck?4/9/20234/10/20230000OpenMedium00
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7.2Current image, mindset, behavior4/10/20234/11/20230000OpenMedium00
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7.3Desired behavior4/11/20234/12/20230800OpenMedium00
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7.4Challenges to overcome4/12/20234/13/20230800OpenMedium00
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7.5Brand Properties4/13/20234/14/20230800OpenMedium00
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7.6Product/service features4/14/20234/15/20230800OpenMedium00
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7.7Logo4/15/20234/16/20230800OpenMedium00
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7.8Tagline4/16/20234/17/20230000OpenMedium00
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8Brand Essence4/18/20234/25/20230400000
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8.1Organizational touchstone4/18/20234/19/20230800OpenMedium00
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8.2Customer insights and key benefit4/19/20234/20/20230800OpenMedium00
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8.3Recommendations for Clarified Brand4/20/20234/21/20230800OpenMedium00
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8.4Suggestions for Logo, Tagline4/21/20234/22/20230800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)4/22/20234/23/20230800OpenMedium00
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8.6Universal Selling Points (USP)4/23/20234/24/20230000OpenMedium00
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8.7Value Proposition4/24/20234/25/20230000OpenMedium00
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9Brand Blueprint Elements4/26/20235/8/20230720000
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9.1Competitive context4/26/20234/27/20230800OpenMedium00
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9.2Target markets4/27/20234/28/20230800OpenMedium00
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9.3Current image, mindset, behavior4/28/20234/29/20230800OpenMedium00
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9.4Desired behavior4/29/20234/30/20230800OpenMedium00
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9.5Challenges to overcome4/30/20235/1/20230000OpenMedium00
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9.6Brand Properties5/1/20235/2/20230000OpenMedium00
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9.7Brand Essence5/2/20235/3/20230800OpenMedium00
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9.8Customer insights/benefit5/3/20235/4/20230800OpenMedium00
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9.9Brand Recommendations (logo, tagline)5/4/20235/5/20230800OpenMedium00
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9.10Brand Promise5/5/20235/6/20230800OpenMedium00
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9.11Universal Selling Points5/6/20235/7/20230800OpenMedium00
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9.12Value Proposition5/7/20235/8/20230000OpenMedium00
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10Integrated Media Sample5/9/20235/30/202301200000
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10.1Flyers/ brochures5/9/20235/10/20230800OpenMedium00
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10.2YouTube -Video5/10/20235/11/20230800OpenMedium00
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10.3Facebook5/11/20235/12/20230800OpenMedium00
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10.4Twitter5/12/20235/13/20230800OpenMedium00
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10.5Email blast5/13/20235/14/20230800OpenMedium00
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10.6Blog5/14/20235/15/20230000OpenMedium00
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10.7Social bookmarks5/15/20235/16/20230000OpenMedium00
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10.8Pinterest5/16/20235/17/20230800OpenMedium00
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10.9Instagram5/17/20235/18/20230800OpenMedium00
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10.10TV/radio5/18/20235/19/20230800OpenMedium00
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10.11Infographic5/19/20235/20/20230800OpenMedium00
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10.12Newspaper5/20/20235/21/20230800OpenMedium00
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10.13Posters5/21/20235/22/20230000OpenMedium00
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10.14Newsletter ( online)5/22/20235/23/20230000OpenMedium00
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10.15Personal networks5/23/20235/24/20230800OpenMedium00
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10.16friends, family, org.5/24/20235/25/20230800OpenMedium00
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10.17Local businesses5/25/20235/26/20230800OpenMedium00
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10.18WOM friends5/26/20235/27/20230800OpenMedium00
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10.19Events5/27/20235/28/20230800OpenMedium00
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10.20Past participants/buyers5/28/20235/29/20230000OpenMedium00
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10.21Partner organizations5/29/20235/30/20230000OpenMedium00
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11Implementation (What resources)5/31/20236/7/20230400000
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11.1staff5/31/20236/1/20230800OpenMedium00
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11.2management6/1/20236/2/20230800OpenMedium00
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11.3staff availability6/2/20236/3/20230800OpenMedium00
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11.4expertise to implement the plan6/3/20236/4/20230800OpenMedium00
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11.5outsource elements of plan (use outside vendors)6/4/20236/5/20230000OpenMedium00
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11.6time6/5/20236/6/20230000OpenMedium00
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11.7resources (financial)6/6/20236/7/20230800OpenMedium00
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12Monitoring Evaluation6/8/20236/14/20230320000
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12.1Monitoring metrics6/8/20236/9/20230800OpenMedium00
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12.2Website - Google Analytics6/9/20236/10/20230800OpenMedium00
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12.3Social media insights6/10/20236/11/20230800OpenMedium00