ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
Create professional Gantt charts in GanttPRO in a few clicks
3
4
Monthly Marketing Plan3/6/2023
5
Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
6
1Executive summary3/7/20233/17/20230480000
7
1.1Objectives of plan3/7/20233/13/202303200OpenMedium00
8
1.2Challenges of organization3/10/20233/14/202303200OpenMedium00
9
1.3Expectations if marketing plan was successful3/11/20233/15/202303200OpenMedium00
10
1.4Alignment3/12/20233/16/202302400OpenMedium00
11
1.5Mission3/14/20233/17/20230800OpenMedium00
12
2Target markets3/18/20233/21/20230240000
13
2.1Demographics3/18/20233/19/20230800OpenMedium00
14
2.2Lifestyle3/19/20233/20/20230800OpenMedium00
15
2.3Actions3/20/20233/21/20230800OpenMedium00
16
3Organization’s strategies and plans for month3/20/20234/4/20230880000
17
3.1New products, markets3/22/20233/13/20230-5600OpenMedium00
18
3.2Promotions3/23/20233/14/20230-4800OpenMedium00
19
3.3Expansion3/24/20233/15/20230-4000OpenMedium00
20
3.4Assessment3/20/20233/25/202302400OpenMedium00
21
3.5Current marketing efforts3/21/20233/26/202302400OpenMedium00
22
3.6Search Engine positioning (for keywords )3/22/20233/27/202302400OpenMedium00
23
3.7Analytics3/23/20233/28/202303200OpenMedium00
24
3.8Facebook Insights/ likes3/24/20233/29/202304000OpenMedium00
25
3.9Twitter activity3/25/20233/30/202303200OpenMedium00
26
3.10SWOT situational analysis3/26/20233/31/202302400OpenMedium00
27
3.11Competitor analysis and environment3/27/20234/1/202302400OpenMedium00
28
3.12Consumer analysis (different behaviors of target markets )3/28/20234/2/202302400OpenMedium00
29
3.13Market research/Consumer insights3/29/20234/3/202302400OpenMedium00
30
3.14focus group3/30/20234/4/202303200OpenMedium00
31
4Service blueprint3/7/20233/14/20230400000
32
4.1Service gap analysis3/7/20233/13/202303200OpenMedium00
33
4.2Summarize challenges3/10/20233/14/202303200OpenMedium00
34
5Brand Blueprint3/12/20233/23/20230640000
35
5.1Brand Personality– How to get your brand unstuck?3/12/20233/16/202302400OpenMedium00
36
5.2Current image, mindset, behavior3/14/20233/17/20230800OpenMedium00
37
5.3Desired behavior3/17/20233/18/20230800OpenMedium00
38
5.4Challenges to overcome3/18/20233/19/20230800OpenMedium00
39
5.5Brand Properties3/19/20233/20/20230800OpenMedium00
40
5.6Product/service features3/20/20233/21/20230800OpenMedium00
41
5.7Logo3/21/20233/22/20230800OpenMedium00
42
5.8Tagline3/22/20233/23/20230000OpenMedium00
43
6Integrated Media Sample3/20/20235/1/202302400000
44
6.1Flyers/ brochures3/24/20233/15/20230-4000OpenMedium00
45
6.2YouTube -Video3/20/20233/25/202302400OpenMedium00
46
6.3Facebook3/21/20233/26/202302400OpenMedium00
47
6.4Twitter3/22/20233/27/202302400OpenMedium00
48
6.5Email3/23/20233/28/202303200OpenMedium00
49
6.6Blog3/24/20233/29/202304000OpenMedium00
50
6.7Apps3/25/20233/30/202303200OpenMedium00
51
6.8Social bookmarks3/26/20233/31/202302400OpenMedium00
52
6.9Pinterest3/27/20234/1/202302400OpenMedium00
53
6.10Instagram3/28/20234/2/202302400OpenMedium00
54
6.11TV/radio3/29/20234/3/202302400OpenMedium00
55
6.12Infographic3/30/20234/4/202303200OpenMedium00
56
6.13Guest posting3/31/20235/1/2023018400OpenMedium00
57
6.14Newspaper3/22/20233/27/202302400OpenMedium00
58
6.15Posters3/23/20233/28/202303200OpenMedium00
59
6.16Personal networks3/24/20233/29/202304000OpenMedium00
60
6.17friends, family, org.3/25/20233/30/202303200OpenMedium00
61
6.18Local businesses3/26/20233/31/202302400OpenMedium00
62
6.19Events3/27/20234/1/202302400OpenMedium00
63
6.20Past participants/buyers3/28/20234/2/202302400OpenMedium00
64
6.21Partner organizations3/29/20234/3/202302400OpenMedium00
65
7Implementation (What resources)3/11/20234/4/202301440000
66
7.1staff3/31/20234/4/202303200OpenMedium00
67
7.2management3/11/20233/25/202308000OpenMedium00
68
7.3staff availability3/12/20233/26/202308000OpenMedium00
69
7.4expertise to implement the plan3/13/20233/27/202308000OpenMedium00
70
7.5outsource elements of plan (use outside vendors)3/14/20233/28/202308000OpenMedium00
71
7.6time3/15/20233/29/202308000OpenMedium00
72
7.7resources (financial)3/16/20233/30/202308000OpenMedium00
73
8Monitoring Evaluation3/17/20233/26/20230560000
74
8.1Monitoring metrics3/17/20233/21/202303200OpenMedium00
75
8.2Website - Google Analytics3/18/20233/22/202303200OpenMedium00
76
8.3Social media insights3/19/20233/23/202302400OpenMedium00
77
8.4Digital footprint changes3/20/20233/24/202301600OpenMedium00
78
8.5Company Alerts3/21/20233/25/202301600OpenMedium00
79
8.6Evaluation3/22/20233/26/202301600OpenMedium00
80
9MEASURE monthly results3/11/20233/21/20230640000
81
9.1Determine Return on Investment (ROI) or Social ROI (SROI)3/11/20233/16/202303200OpenMedium00
82
9.2Sustainability3/12/20233/17/202302400OpenMedium00
83
9.3Plan for ongoing feedback from target markets3/13/20233/18/202302400OpenMedium00
84
9.4Innovate digital media and distribution channels3/14/20233/19/202302400OpenMedium00
85
9.5Adjust strategy to maximize efforts3/15/20233/20/202302400OpenMedium00
86
9.6Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications)3/16/20233/21/202303200OpenMedium00
87
10Analysis and strategy3/10/20233/22/20230800000
88
10.1Company defined3/10/20233/16/202304000OpenMedium00
89
10.2Your mission3/11/20233/17/202303200OpenMedium00
90
10.3Your vision3/12/20233/18/202303200OpenMedium00
91
10.4Target audience3/13/20233/19/202303200OpenMedium00
92
10.5Your message3/14/20233/20/202303200OpenMedium00
93
10.6Strengths defined3/15/20233/21/202303200OpenMedium00
94
10.7Weaknesses defined3/16/20233/22/202304000OpenMedium00
95
11Social media marketing (budget)3/11/20233/12/2023080000
96
11.1Human resources - cost3/11/20233/12/20230800OpenMedium00
97
11.2Advertising3/11/20233/12/20230800OpenMedium00
98
11.3Promotions3/11/20233/12/20230800OpenMedium00
99
11.4Agency fees / retainer3/11/20233/12/20230800OpenMedium00
100
11.5Hardware3/11/20233/12/20230800OpenMedium00