Law Firm Marketing Plan

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4	Law Firm Marketing Plan									3/10/2023
5	Color	WBS Number			Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Executive Summary				3/11/2023	3/15/2023		0	24	0	0	Open	Medium		0	0
7		2	Target Audience				3/13/2023	3/21/2023		0	48	0	0				0	0
8		2.1		Identify ideal client personas			3/13/2023	3/15/2023		0	16	0	0	Open	Medium		0	0
9		2.2		Put clients into groups			3/16/2023	3/17/2023		0	16	0	0	Open	Medium		0	0
10		2.3		Match up each group			3/18/2023	3/21/2023		0	16	0	0	Open	Medium		0	0
11		3	Value Proposition (Unique Selling Point)				3/20/2023	3/25/2023		0	40	0	0				0	0
12		3.1		Differentiate your firm from competitors			3/20/2023	3/22/2023		0	8	0	0	Open	Medium		0	0
13		3.2		Identify threats			3/22/2023	3/23/2023		0	16	0	0	Open	Medium		0	0
14		3.3		Describe your strength			3/24/2023	3/25/2023		0	16	0	0	Open	Medium		0	0
15		4	Market Positioning Statement				3/26/2023	3/29/2023		0	16	0	0	Open	Medium		0	0
16		5	Services & Pricing Strategy				3/28/2023	3/31/2023		0	32	0	0				0	0
17		5.1		Outline services			3/28/2023	3/30/2023		0	16	0	0	Open	Medium		0	0
18		5.2		Explain pricing			3/30/2023	3/31/2023		0	16	0	0	Open	Medium		0	0
19		6	Promotion Strategy (marketing channels)				4/2/2023	5/2/2023		11	160	0	0				0	0
20		6.1		Offline channels			4/2/2023	4/16/2023		0	80	0	0				0	0
21		6.1.1			PR		4/2/2023	4/6/2023		0	16	0	0	Open	Medium		0	0
22		6.1.2			TV and Radio		4/6/2023	4/9/2023		0	24	0	0	Open	Medium		0	0
23		6.1.3			Physical/Print Advertising		4/9/2023	4/12/2023		0	8	0	0	Open	Medium		0	0
24		6.1.4			Events & Seminars		4/12/2023	4/16/2023		0	32	0	0	Open	Medium		0	0
25		6.2		Online channels			4/16/2023	5/2/2023		21	80	0	0				0	0
26		6.2.1			Content Marketing		4/16/2023	5/2/2023		0	80	0	0	Open	Medium		0	0
27		6.2.2			PPC Advertising		4/19/2023	4/21/2023		0	16	0	0	Open	Medium		0	0
28		6.2.3			SEO		4/16/2023	5/2/2023		0	80	0	0	Open	Medium		0	0
29		6.2.4			Social Media & Email Marketing		4/16/2023	4/25/2023		100	48	0	0	Done	Medium		0	0
30		7	Conversion Strategy				5/3/2023	5/17/2023		0	80	0	0				0	0
31		7.1		Define approach to outreach			5/3/2023	5/5/2023		0	16	0	0	Open	Medium		0	0
32		7.2		Lead nurturing			5/5/2023	5/7/2023		0	16	0	0	Open	Medium		0	0
33		7.3		Follow up			5/7/2023	5/10/2023		0	16	0	0	Open	Medium		0	0
34		7.4		Consultations			5/10/2023	5/13/2023		0	24	0	0	Open	Medium		0	0
35		7.5		Other activities			5/13/2023	5/17/2023		0	16	0	0	Open	Medium		0	0
36		8	Referral & Retention Strategy				5/17/2023	6/2/2023		0	96	0	0	Open	Medium		0	0
37		9	Budgets & Financial Projections				6/3/2023	6/14/2023		0	64	0	0				0	0
38		9.1		Total marketing spent			6/3/2023	6/6/2023		0	16	0	0	Open	Medium		0	0
39		9.2		Total leads generated			6/4/2023	6/7/2023		0	16	0	0	Open	Medium		0	0
40		9.3		Conversion rate			6/6/2023	6/8/2023		0	16	0	0	Open	Medium		0	0
41		9.4		Average client acquisition cost			6/8/2023	6/9/2023		0	16	0	0	Open	Medium		0	0
42		9.5		Average revenue per client			6/9/2023	6/11/2023		0	16	0	0	Open	Medium		0	0
43		9.6		Total ROI			6/11/2023	6/14/2023		0	16	0	0	Open	Medium		0	0
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