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2 | Create professional Gantt charts in GanttPRO in a few clicks | |||||||||||||||||||||||||
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4 | Internet Marketing Plan | 3/11/2023 | ||||||||||||||||||||||||
5 | Color | WBS Number | Task name / Title | Assigned to | Planned start date | Planned end date | Deadline | Progress (%) | Duration (hours) | Estimated hours | Time log (minutes) | Status | Priority | Task description | Cost | Actual cost | ||||||||||
6 | 1 | Executive summary | 3/12/2023 | 3/19/2023 | 0 | 48 | 0 | 0 | 0 | 0 | ||||||||||||||||
7 | 1.1 | Objectives of plan | 3/12/2023 | 3/17/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
8 | 1.2 | Challenges of organization | 3/15/2023 | 3/18/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
9 | 1.3 | Expectations if marketing plan was successful | 3/16/2023 | 3/19/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
10 | 1.4 | Alignment | 3/17/2023 | 3/19/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
11 | 1.5 | Mission | 3/19/2023 | 3/19/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
12 | 2 | Target markets | 3/23/2023 | 3/25/2023 | 0 | 24 | 0 | 0 | 0 | 0 | ||||||||||||||||
13 | 2.1 | Demographics | 3/23/2023 | 3/23/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
14 | 2.2 | Lifestyle | 3/24/2023 | 3/24/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
15 | 2.3 | Actions | 3/25/2023 | 3/25/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
16 | 3 | Organization’s strategies and plans for month | 3/25/2023 | 4/8/2023 | 0 | 88 | 0 | 0 | 0 | 0 | ||||||||||||||||
17 | 3.1 | New products, markets | 3/29/2023 | 3/31/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
18 | 3.2 | Promotions | 3/29/2023 | 3/31/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
19 | 3.3 | Expansion | 3/29/2023 | 3/31/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
20 | 3.4 | Assessment | 3/25/2023 | 3/29/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
21 | 3.5 | Current marketing efforts | 3/26/2023 | 3/30/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
22 | 3.6 | Search Engine positioning (for keywords ) | 3/29/2023 | 3/31/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
23 | 3.7 | Analytics | 3/29/2023 | 4/1/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
24 | 3.8 | Facebook Insights/ likes | 3/29/2023 | 4/2/2023 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
25 | 3.9 | Twitter activity | 3/30/2023 | 4/2/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
26 | 3.10 | SWOT situational analysis | 3/31/2023 | 4/2/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
27 | 3.11 | Competitor analysis and environment | 4/1/2023 | 4/5/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
28 | 3.12 | Consumer analysis (different behaviors of target markets ) | 4/2/2023 | 4/6/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
29 | 3.13 | Market research/Consumer insights | 4/5/2023 | 4/7/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
30 | 3.14 | Focus group | 4/5/2023 | 4/8/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
31 | 4 | Service blueprint | 3/12/2023 | 3/18/2023 | 0 | 40 | 0 | 0 | 0 | 0 | ||||||||||||||||
32 | 4.1 | Service gap analysis | 3/12/2023 | 3/17/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
33 | 4.2 | Summarize challenges | 3/15/2023 | 3/18/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
34 | 5 | Brand Blueprint | 3/17/2023 | 3/29/2023 | 0 | 72 | 0 | 0 | 0 | 0 | ||||||||||||||||
35 | 5.1 | Brand Personality– How to get your brand unstuck? | 3/17/2023 | 3/19/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
36 | 5.2 | Current image, mindset, behavior | 3/19/2023 | 3/19/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
37 | 5.3 | Desired behavior | 3/22/2023 | 3/22/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
38 | 5.4 | Challenges to overcome | 3/23/2023 | 3/23/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
39 | 5.5 | Brand Properties | 3/24/2023 | 3/24/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
40 | 5.6 | Product/service features | 3/25/2023 | 3/25/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
41 | 5.7 | Logo | 3/26/2023 | 3/26/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
42 | 5.8 | Tagline | 3/29/2023 | 3/29/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
43 | 6 | Integrated Media Sample | 3/25/2023 | 5/5/2023 | 0 | 240 | 0 | 0 | 0 | 0 | ||||||||||||||||
44 | 6.1 | YouTube -Video | 3/25/2023 | 3/29/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
45 | 6.2 | 3/26/2023 | 3/30/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
46 | 6.3 | 3/29/2023 | 3/31/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
47 | 6.4 | 3/29/2023 | 4/1/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
48 | 6.5 | Blog | 3/29/2023 | 4/2/2023 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
49 | 6.6 | Apps | 3/30/2023 | 4/2/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
50 | 6.7 | Social bookmarks | 3/31/2023 | 4/2/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
51 | 6.8 | 4/1/2023 | 4/5/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
52 | 6.9 | 4/2/2023 | 4/6/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
53 | 6.10 | Infographic | 4/5/2023 | 4/8/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
54 | 6.11 | Guest posting | 4/5/2023 | 5/5/2023 | 0 | 184 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
55 | 6.12 | Newspaper | 3/29/2023 | 3/31/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
56 | 6.13 | Past participants/buyers | 4/2/2023 | 4/6/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
57 | 6.14 | Partner organizations | 4/5/2023 | 4/7/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
58 | 7 | Implementation (What resources) | 3/16/2023 | 4/8/2023 | 0 | 144 | 0 | 0 | 0 | 0 | ||||||||||||||||
59 | 7.1 | staff | 4/5/2023 | 4/8/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
60 | 7.2 | management | 3/16/2023 | 3/29/2023 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
61 | 7.3 | staff availability | 3/17/2023 | 3/30/2023 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
62 | 7.4 | expertise to implement the plan | 3/18/2023 | 3/31/2023 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
63 | 7.5 | outsource elements of plan (use outside vendors) | 3/19/2023 | 4/1/2023 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
64 | 7.6 | time | 3/22/2023 | 4/2/2023 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
65 | 7.7 | resources (financial) | 3/22/2023 | 4/2/2023 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
66 | 8 | Monitoring Evaluation | 3/22/2023 | 3/30/2023 | 0 | 56 | 0 | 0 | 0 | 0 | ||||||||||||||||
67 | 8.1 | Monitoring metrics | 3/22/2023 | 3/25/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
68 | 8.2 | Website - Google Analytics | 3/23/2023 | 3/26/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
69 | 8.3 | Social media insights | 3/24/2023 | 3/26/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
70 | 8.4 | Digital footprint changes | 3/25/2023 | 3/26/2023 | 0 | 16 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
71 | 8.5 | Company Alerts | 3/26/2023 | 3/29/2023 | 0 | 16 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
72 | 8.6 | Evaluation | 3/29/2023 | 3/30/2023 | 0 | 16 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
73 | 9 | MEASURE monthly results | 3/16/2023 | 3/25/2023 | 0 | 64 | 0 | 0 | 0 | 0 | ||||||||||||||||
74 | 9.1 | Determine Return on Investment (ROI) or Social ROI (SROI) | 3/16/2023 | 3/19/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
75 | 9.2 | Sustainability | 3/17/2023 | 3/19/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
76 | 9.3 | Plan for ongoing feedback from target markets | 3/18/2023 | 3/22/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
77 | 9.4 | Innovate digital media and distribution channels | 3/19/2023 | 3/23/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
78 | 9.5 | Adjust strategy to maximize efforts | 3/22/2023 | 3/24/2023 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
79 | 9.6 | Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications) | 3/22/2023 | 3/25/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
80 | 10 | Analysis and strategy | 3/15/2023 | 3/26/2023 | 0 | 80 | 0 | 0 | 0 | 0 | ||||||||||||||||
81 | 10.1 | Company defined | 3/15/2023 | 3/19/2023 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
82 | 10.2 | Your mission | 3/16/2023 | 3/19/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
83 | 10.3 | Your vision | 3/17/2023 | 3/22/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
84 | 10.4 | Target audience | 3/18/2023 | 3/23/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
85 | 10.5 | Your message | 3/19/2023 | 3/24/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
86 | 10.6 | Strengths defined | 3/22/2023 | 3/25/2023 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
87 | 10.7 | Weaknesses defined | 3/22/2023 | 3/26/2023 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
88 | 11 | Social media marketing (budget) | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | 0 | 0 | ||||||||||||||||
89 | 11.1 | Human resources - cost | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
90 | 11.2 | Advertising | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
91 | 11.3 | Promotions | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
92 | 11.4 | Agency fees / retainer | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
93 | 11.5 | Hardware | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
94 | 11.6 | Content creation | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
95 | 11.7 | Content management | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
96 | 11.8 | Licensed content | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
97 | 11.9 | Software licenses | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
98 | 11.10 | Graphic design | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
99 | 11.11 | Video production | 3/16/2023 | 3/16/2023 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
100 | 12 | Competitive analysis | 3/22/2023 | 3/23/2023 | 0 | 16 | 0 | 0 | 0 | 0 |