Hotel Marketing Plan

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4	Hotel Marketing Plan								3/7/2023
5	Color	WBS Number		Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Situation Analysis			3/8/2023	3/11/2023		0	24	0	0				0	0
7		1.1		Domestic Visitation		3/8/2023	3/9/2023		0	8	0	0	Open	Medium		0	0
8		1.2		International Visitation		3/9/2023	3/10/2023		0	8	0	0	Open	Medium		0	0
9		1.3		Meeting, Convention, and Business Travel		3/10/2023	3/11/2023		0	8	0	0	Open	Medium		0	0
10		2	The eight-step model			3/12/2023	3/20/2023		0	48	0	0				0	0
11		2.1		Mission and vision		3/12/2023	3/13/2023		0	8	0	0	Open	Medium		0	0
12		2.2		Analysis and forecasting		3/13/2023	3/14/2023		0	8	0	0	Open	Medium		0	0
13		2.3		Goals and objectives		3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
14		2.4		Marketing strategy		3/15/2023	3/16/2023		0	8	0	0	Open	Medium		0	0
15		2.5		Tactics and action plans		3/16/2023	3/17/2023		0	8	0	0	Open	Medium		0	0
16		2.6		Resource requirements		3/17/2023	3/18/2023		0	8	0	0	Open	Medium		0	0
17		2.7		Marketing controls		3/18/2023	3/20/2023		0	8	0	0	Open	Medium		0	0
18		3	Marketing plan			3/20/2023	3/28/2023		0	48	0	0				0	0
19		3.1		Corporate connection		3/20/2023	3/21/2023		0	8	0	0	Open	Medium		0	0
20		3.2		Analysis and forecasting		3/21/2023	3/22/2023		0	8	0	0	Open	Medium		0	0
21		3.3		Goals and objectives		3/22/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
22		3.4		Marketing Strategy		3/23/2023	3/24/2023		0	8	0	0	Open	Medium		0	0
23		3.5		Tactics and action plans		3/24/2023	3/25/2023		0	8	0	0	Open	Medium		0	0
24		3.6		Resource requirements		3/25/2023	3/27/2023		0	8	0	0	Open	Medium		0	0
25		3.7		Marketing controls		3/26/2023	3/27/2023		0	8	0	0	Open	Medium		0	0
26		3.8		Communicating the plan		3/27/2023	3/28/2023		0	8	0	0	Open	Medium		0	0
27		4	Marketing by Segment			3/29/2023	4/8/2023		0	64	0	0				0	0
28		4.1		E-Commerce		3/29/2023	3/30/2023		0	8	0	0	Open	Medium		0	0
29		4.2		SMERF Market / Groups		3/30/2023	3/31/2023		0	8	0	0	Open	Medium		0	0
30		4.3		Corporate / GOV / Conventions		3/31/2023	4/1/2023		0	8	0	0	Open	Medium		0	0
31		4.4		Travel Agents / GDS		4/1/2023	4/3/2023		0	8	0	0	Open	Medium		0	0
32		4.5		Social Media		4/2/2023	4/3/2023		0	8	0	0	Open	Medium		0	0
33		4.6		International Wholesale		4/3/2023	4/4/2023		0	8	0	0	Open	Medium		0	0
34		4.7		Wholesale Group Market		4/4/2023	4/5/2023		0	8	0	0	Open	Medium		0	0
35		4.8		Direct CRO		4/5/2023	4/6/2023		0	8	0	0	Open	Medium		0	0
36		4.9		Yield Management		4/6/2023	4/7/2023		0	8	0	0	Open	Medium		0	0
37		4.10		STAR Report		4/7/2023	4/8/2023		0	8	0	0	Open	Medium		0	0
38		5	Marketing research; methods and data collection			4/9/2023	4/13/2023		0	24	0	0				0	0
39		5.1		Research questions and aim		4/9/2023	4/10/2023		0	8	0	0	Open	Medium		0	0
40		5.2		Implementation of the survey		4/10/2023	4/11/2023		0	8	0	0	Open	Medium		0	0
41		5.3		Sampling method		4/11/2023	4/12/2023		0	8	0	0	Open	Medium		0	0
42		5.4		Results and analysing the research		4/12/2023	4/13/2023		0	8	0	0	Open	Medium		0	0
43		6	Latest Research			4/14/2023	4/19/2023		0	24	0	0				0	0
44		6.1		Economic Indicators		4/14/2023	4/15/2023		0	8	0	0	Open	Medium		0	0
45		6.2		Passenger Traffic		4/15/2023	4/17/2023		0	8	0	0	Open	Medium		0	0
46		6.3		Lodging Industry Performance		4/16/2023	4/17/2023		0	8	0	0	Open	Medium		0	0
47		6.4		Visitor Forecast		4/17/2023	4/18/2023		0	8	0	0	Open	Medium		0	0
48		6.5		Monthly OCC		4/18/2023	4/19/2023		0	8	0	0	Open	Medium		0	0
49		7	Strengths & Opportunity Analysis			4/20/2023	4/24/2023		0	24	0	0				0	0
50		7.1		Competitive Analysis		4/20/2023	4/21/2023		0	8	0	0	Open	Medium		0	0
51		7.2		Our Property		4/21/2023	4/22/2023		0	8	0	0	Open	Medium		0	0
52		7.3		Service Offering / Differentiate		4/22/2023	4/24/2023		0	8	0	0	Open	Medium		0	0
53		8	Marketing Strategy			4/24/2023	4/29/2023		0	40	0	0				0	0
54		8.1		Marketing Objective		4/24/2023	4/25/2023		0	8	0	0	Open	Medium		0	0
55		8.2		Target Marketing		4/25/2023	4/26/2023		0	8	0	0	Open	Medium		0	0
56		8.3		Advertising & Sales		4/26/2023	4/27/2023		0	8	0	0	Open	Medium		0	0
57		8.4		Online Presence		4/27/2023	4/28/2023		0	8	0	0	Open	Medium		0	0
58		8.5		Online Marketing		4/28/2023	4/29/2023		0	8	0	0	Open	Medium		0	0
59		9	Exhibits			4/30/2023	5/2/2023		0	8	0	0				0	0
60		9.1		Advertising Design		4/30/2023	5/1/2023		0	8	0	0	Open	Medium		0	0
61		9.2		Collateral		5/1/2023	5/2/2023		0	8	0	0	Open	Medium		0	0
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