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Hotel Marketing Plan3/9/2023
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis3/10/20233/16/20230400000
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1.1Domestic Visitation3/10/20233/12/202302400OpenMedium00
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1.2International Visitation3/11/20233/15/202302400OpenMedium00
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1.3
Meeting, Convention, and Business Travel
3/12/20233/16/202302400OpenMedium00
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2The eight-step model3/14/20233/23/20230560000
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2.1Mission and vision3/14/20233/16/202301600OpenMedium00
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2.2Analysis and forecasting3/15/20233/16/202301600OpenMedium00
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2.3Goals and objectives3/16/20233/17/202301600OpenMedium00
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2.4Marketing strategy3/17/20233/18/202301600OpenMedium00
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2.5Tactics and action plans3/18/20233/19/202301600OpenMedium00
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2.6Resource requirements3/19/20233/22/202301600OpenMedium00
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2.7Marketing controls3/20/20233/23/202301600OpenMedium00
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3Marketing plan3/22/20233/31/20230640000
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3.1Corporate connection3/22/20233/24/202302400OpenMedium00
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3.2Analysis and forecasting3/23/20233/25/202302400OpenMedium00
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3.3Goals and objectives3/24/20233/26/202302400OpenMedium00
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3.4Marketing Strategy3/25/20233/29/202302400OpenMedium00
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3.5Tactics and action plans3/26/20233/30/202302400OpenMedium00
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3.6Resource requirements3/27/20233/31/202302400OpenMedium00
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3.7Marketing controls3/28/20233/31/202302400OpenMedium00
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3.8Communicating the plan3/29/20233/31/202302400OpenMedium00
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4Marketing by Segment3/31/20234/13/20230800000
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4.1E-Commerce3/31/20234/2/202302400OpenMedium00
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4.2SMERF Market / Groups4/1/20234/5/202302400OpenMedium00
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4.3Corporate / GOV / Conventions4/2/20234/6/202302400OpenMedium00
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4.4Travel Agents / GDS4/3/20234/7/202302400OpenMedium00
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4.5Social Media4/4/20234/7/202302400OpenMedium00
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4.6International Wholesale4/5/20234/7/202302400OpenMedium00
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4.7Wholesale Group Market4/6/20234/8/202302400OpenMedium00
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4.8Direct CRO4/7/20234/9/202302400OpenMedium00
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4.9Yield Management4/8/20234/12/202302400OpenMedium00
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4.10STAR Report4/9/20234/13/202302400OpenMedium00
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5Marketing research; methods and data collection4/11/20234/16/20230400000
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5.1Research questions and aim4/11/20234/14/202302400OpenMedium00
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5.2Implementation of the survey4/12/20234/14/202302400OpenMedium00
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5.3Sampling method4/13/20234/15/202302400OpenMedium00
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5.4
Results and analysing the research
4/14/20234/16/202302400OpenMedium00
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6Latest Research4/16/20234/22/20230400000
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6.1Economic Indicators4/16/20234/20/202302400OpenMedium00
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6.2Passenger Traffic4/17/20234/21/202302400OpenMedium00
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6.3Lodging Industry Performance4/18/20234/21/202302400OpenMedium00
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6.4Visitor Forecast4/19/20234/21/202302400OpenMedium00
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6.5Monthly OCC4/20/20234/22/202302400OpenMedium00
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7Strengths & Opportunity Analysis4/22/20234/26/20230240000
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7.1Competitive Analysis4/22/20234/23/20230800OpenMedium00
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7.2Our Property4/23/20234/24/20230800OpenMedium00
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7.3
Service Offering / Differentiate
4/24/20234/26/20230800OpenMedium00
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8Marketing Strategy4/26/20235/1/20230400000
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8.1Marketing Objective4/26/20234/27/20230800OpenMedium00
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8.2Target Marketing4/27/20234/28/20230800OpenMedium00
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8.3Advertising & Sales4/28/20234/29/20230800OpenMedium00
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8.4Online Presence4/29/20234/30/20230800OpenMedium00
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8.5Online Marketing4/30/20235/1/20230800OpenMedium00
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9Exhibits5/2/20235/4/2023080000
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9.1Advertising Design5/2/20235/3/20230800OpenMedium00
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9.2Collateral5/3/20235/4/20230800OpenMedium00
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