Free Marketing Campaign

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
1
2									Create professional Gantt charts in GanttPRO in a few clicks
3
4	Free Marketing Campaign									3/6/2023
5	Color	WBS Number				Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Marketing Plan					3/13/2023	4/25/2023		6	256	0	0				0	0
7		1.1		Define Your Target Market				3/13/2023	3/24/2023		54	80	0	0				0	0
8		1.1.1			Research			3/13/2023	3/16/2023		46	32	0	0	Open	Medium		0	0
9		1.1.2			Demographic Profile of Customers			3/17/2023	3/21/2023		44	24	0	0	In progress	Medium	• Gender • Age • Generation (e.g., Baby Boomers, Generation X) • Income • Marital Status • Household Size • Location • Occupation/Employment Status • Industry (if B2B) • Education • Nationality/Ethnicity • Language • Religion • Organizational Memberships • Other key demographics?	0	0
10		1.1.3			Psychographic Profile of Customers			3/22/2023	3/24/2023		73	24	0	0	Open	Medium	What things do they care strongly about? What do they do for fun? What TV shows or movies do they watch? Are there things that just don’t interest them at all?	0	0
11		1.2		Unique Selling Proposition (USP)				4/3/2023	4/21/2023		0	120	0	0				0	0
12		1.2.1			Differentiation			4/3/2023	4/11/2023		0	56	0	0	Open	Medium	What are the ways your brand stands out from the competition? What stories are uniquely yours?	0	0
13		1.2.2			Key Values			4/11/2023	4/14/2023		0	32	0	0	Open	Medium	List any and all values and/or benefits that your products and/or services bring to your customers.	0	0
14		1.2.3			Customer Response			4/10/2023	4/13/2023		0	32	0	0	Open	Medium	How will customers feel after consuming your product or service?	0	0
15		1.2.4			Customer Perception			4/14/2023	4/21/2023		0	48	0	0	Open	Medium	How would you like customers to think about your business? Example: as being a trusted company, as being the most affordable choice, etc. Examples: WalMart has low prices; Mercedes means luxury; Apple is cool	0	0
16		1.2.5			Brand Attributes			4/17/2023	4/18/2023		0	16	0	0			Different from what your product brings to your customer, this section is describing what your customer experiences through using your brand. Breifly summarize these key attributes of your product/service through the eyes of your customer.	0	0
17		1.2.5.1				Form		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	Generally describe the style of your product/service (smooth, modern, sexy)	0	0
18		1.2.5.2				Function		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	Describe how your product/service works for your client. (fast, convenient, secure)	0	0
19		1.2.5.3				Benefits		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	How does your product add to your customer’s experience? (new opportunity, on my side, empowering)	0	0
20		1.2.5.4				Feelings		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	After using your product, how does your customer feel? (safe, confident, I’m an insider)	0	0
21		1.2.5.5				Values		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	What does your product represent to your customer? (smart shopper, quality experience, easy to use)	0	0
22		1.2.5.6				Metaphors		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	Challenges, life events, lessons, aspirations connected to your product/service. (building a comfortable nest, providing a haven for family, connecting to family more)	0	0
23		1.2.5.7				Extensions		4/17/2023	4/18/2023		0	16	0	0	Open	Medium	Describe unexpected or illogical feelings your product/service inspires. (because I feel safe I can take more risks, because this is cool looking, it is fun to use)	0	0
24		1.3		SWOT Profile				3/22/2023	4/25/2023		0	200	0	0			How does your brand compare to the rest of the market?	0	0
25		1.3.1			Strengths			3/22/2023	3/28/2023		0	40	0	0	Open	Medium		0	0
26		1.3.2			Weaknesses			3/29/2023	4/4/2023		0	40	0	0	Open	Medium		0	0
27		1.3.3			Opportunities			4/5/2023	4/18/2023		0	80	0	0	Open	Medium		0	0
28		1.3.4			Threats			4/19/2023	4/25/2023		0	40	0	0	Open	Medium		0	0
29		1.4		Distribution Plan				4/12/2023	4/14/2023		0	24	0	0				0	0
30		1.4.1			Direct Distribution Methods			4/12/2023	4/14/2023		0	24	0	0	Open	Medium	Products are distributed to customers via retail location(s), online sales, direct mail, etc.	0	0
31		1.4.2			Indirect Distribution Methods			4/12/2023	4/14/2023		0	24	0	0	Open	Medium	Products are distributed to customers via distributors, other retailers, partners, etc.	0	0
32		1.5		Pricing & Positioning Strategy				4/12/2023	4/14/2023		0	24	0	0	Open	Medium		0	0
33		1.6		Offers & Incentives				4/12/2023	4/14/2023		0	24	0	0	Open	Medium		0	0
34		1.7		Increasing the Take				4/12/2023	4/14/2023		0	24	0	0	Open	Medium	List the tactics used to increase revenue on each sale, or over the life of the customer relationship.	0	0
35		1.8		Customer Retention				3/20/2023	3/24/2023		0	40	0	0	Open	Medium	How do you keep your customers coming back?	0	0
36		1.9		Traditional Marketing Materials				3/20/2023	3/24/2023		0	40	0	0	Open	Medium		0	0
37		1.10		Promotions & Programs				3/20/2023	3/24/2023		0	40	0	0	Open	Medium	List all the ways you promote your brand. Include any programs offered by channel partners, vendors, or distributors.	0	0
38		1.11		Content Marketing				3/20/2023	3/24/2023		0	40	0	0	Open	Medium	• Case Studies • Customer Testimonials • Newsletters • Webinars • Press Releases • Published Articles • Speaking Opportunities • Public Relations	0	0
39		1.12		Digital Marketing/Social Media				3/20/2023	4/7/2023		0	120	0	0				0	0
40		1.12.1			Keyword/SEO Strategy			3/20/2023	3/24/2023		0	40	0	0	Open	Medium	• Content • Links • Site Structure	0	0
41		1.12.2			Social Media			3/27/2023	3/31/2023		0	40	0	0	Open	Medium	• Facebook • Twitter • YouTube • LinkedIn	0	0
42		1.12.3			Paid Online Advertising			4/3/2023	4/7/2023		0	40	0	0	Open	Medium	• (PPC) • (PPM) • (PPA)	0	0
43
44	This document has been created with the help of https://ganttpro.com online service
45	You are free to use the document for your purposes with no limitations. To edit it, please, create a copy or use https://ganttpro.com
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100