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Executive Summary Marketing Plan3/7/2023
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive Summary3/8/20233/13/20230320000
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1.1Mission of the Company3/8/20233/9/20230800OpenMedium00
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1.2
Summary of Market Opportunity
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1.3Key aspects of the Company3/10/20233/11/20230800OpenMedium00
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1.4Vision of the Company3/11/20233/13/20230800OpenMedium00
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2Company3/13/20233/21/20230480000
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2.1Who you are3/13/20233/14/20230800OpenMedium00
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2.2Where are you located3/14/20233/15/20230800OpenMedium00
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2.3Is it a spin-out or a start-up?3/15/20233/16/20230800OpenMedium00
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2.4
What stage is your spin-out process?
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2.5What you plan to sell3/17/20233/18/20230800OpenMedium00
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2.6To whom3/18/20233/20/20230800OpenMedium00
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2.7Company structure/ownership3/19/20233/20/20230800OpenMedium00
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2.8Any relevant history3/20/20233/21/20230800OpenMedium00
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3Product and Services3/22/20233/27/20230320000
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3.1Unique Selling Proposition3/22/20233/23/20230800OpenMedium00
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3.2Intellectual Property Position3/23/20233/24/20230800OpenMedium00
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3.3
Sustainable competitive advantage
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3.4List of minimum performance3/25/20233/27/20230800OpenMedium00
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3.5Current stage of development3/26/20233/27/20230800OpenMedium00
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4Market Opportunity3/28/20234/4/20230400000
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4.1
Estimated size of market and targeted market segment
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4.2Target market share3/29/20233/30/20230800OpenMedium00
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4.3Geographical market segment3/30/20233/31/20230800OpenMedium00
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4.4
Drivers for change to this product or service
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4.5Key potential customers4/1/20234/3/20230800OpenMedium00
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4.6Pproduct or service4/2/20234/3/20230800OpenMedium00
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4.7Competitors4/3/20234/4/20230800OpenMedium00
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5Marketing/Sales4/5/20234/10/20230320000
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5.1Route to market4/5/20234/6/20230800OpenMedium00
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5.2Barriers to entry4/6/20234/7/20230800OpenMedium00
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5.3
Potential price and profit margin
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5.4
Comparison of target price of this product
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5.5
Projected sales volumes and value
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6Team4/11/20234/15/20230320000
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6.1Executive team: roles4/11/20234/12/20230800OpenMedium00
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6.2Non-executive team4/12/20234/13/20230800OpenMedium00
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6.3Track record4/13/20234/14/20230800OpenMedium00
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6.4Gaps & Future recruitment4/14/20234/15/20230800OpenMedium00
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