Church Marketing Plan

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4	Church Marketing Plan									3/6/2023
5	Color	WBS Number			Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Marketing plan				3/16/2023	3/22/2023		0	40	0	0				0	0
7		1.1		The product			3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
8		1.2		Unique selling point			3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
9		1.3		Current marketing activity			3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
10		1.4		Charging policy			3/16/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
11		1.5		Local websites			3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
12		2	SWOT analysis (example)				3/18/2023	4/19/2023		0	200	0	0				0	0
13		2.1		Strengths			3/18/2023	3/29/2023		0	80	0	0				0	0
14		2.1.1			Unique Selling Point		3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
15		2.1.2			Physical prominence of building		3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
16		2.1.3			Town centre location		3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
17		2.1.4			Historic building		3/18/2023	3/22/2023		0	40	0	0	Open	Medium		0	0
18		2.1.5			Popular as a music venue		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
19		2.1.6			Space suitable for exhibitions		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
20		2.1.7			Good transport network		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
21		2.1.8			Guiding structure in place		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
22		2.2		Weaknesses			3/25/2023	4/5/2023		0	80	0	0				0	0
23		2.2.1			Prominent building, but visitors not prominently attracted.		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
24		2.2.2			No charge for entry		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
25		2.2.3			High maintenance costs		3/25/2023	3/29/2023		0	40	0	0	Open	Medium		0	0
26		2.2.4			Poor parking arrangements		4/1/2023	4/5/2023		0	40	0	0	Open	Medium		0	0
27		2.2.5			Minimal advertising budget		4/1/2023	4/5/2023		0	40	0	0	Open	Medium		0	0
28		2.2.6			Not well signposted		4/1/2023	4/5/2023		0	40	0	0	Open	Medium		0	0
29		2.3		Opportunities			4/6/2023	4/12/2023		0	40	0	0				0	0
30		2.3.1			Cooperation with other heritage sites		4/6/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
31		2.3.2			Range of charging options		4/8/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
32		2.3.3			Build on low base of marketing activity		4/8/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
33		2.3.4			Membership of tourism groups		4/8/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
34		2.3.5			Tourism websites		4/8/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
35		2.3.6			Increase in holidays		4/8/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
36		2.3.7			Family history connections		4/8/2023	4/12/2023		0	40	0	0	Open	Medium		0	0
37		2.4		Threats			4/15/2023	4/19/2023		0	40	0	0				0	0
38		2.4.1			Increased maintenance costs		4/15/2023	4/19/2023		0	40	0	0	Open	Medium		0	0
39		2.4.2			Fewer foreign visitors		4/15/2023	4/19/2023		0	40	0	0	Open	Medium		0	0
40		3	Target audience				4/20/2023	4/26/2023		0	40	0	0				0	0
41		3.1		Has never or rarely attended church			4/22/2023	4/26/2023		0	40	0	0	Open	Medium		0	0
42		3.2		Views church as irrelevant to their lives			4/22/2023	4/26/2023		0	40	0	0	Open	Medium		0	0
43		3.3		Has a desire for God but no desire for religion			4/22/2023	4/26/2023		0	40	0	0	Open	Medium		0	0
44		3.4		Searching for spiritual answers			4/20/2023	4/26/2023		0	40	0	0	Open	Medium		0	0
45		3.5		Seeking a community focused on biblical depth			4/22/2023	4/26/2023		0	40	0	0	Open	Medium		0	0
46		3.6		Christian skeptics			4/22/2023	4/26/2023		0	40	0	0	Open	Medium		0	0
47		4	Proposed actions				4/27/2023	5/3/2023		0	40	0	0				0	0
48		4.1		Internal communications and report structure			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
49		4.2		Gift Aid			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
50		4.3		Church layout			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
51		4.4		Charging policy options			4/27/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
52		4.5		Advertising options			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
53		4.6		The Shop			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
54		4.7		Website			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
55		4.8		Visitor makeup			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
56		4.9		Guiding and group visits			4/29/2023	5/3/2023		0	40	0	0	Open	Medium		0	0
57		5	The DNA of Church				5/6/2023	5/10/2023		0	40	0	0				0	0
58		5.1		Poor marketing structure			5/6/2023	5/10/2023		0	40	0	0	Open	Medium		0	0
59		5.2		Philosophy			5/6/2023	5/10/2023		0	40	0	0	Open	Medium		0	0
60		5.3		Mission			5/6/2023	5/10/2023		0	40	0	0	Open	Medium		0	0
61		5.4		Vision			5/6/2023	5/10/2023		0	40	0	0	Open	Medium		0	0
62		5.5		Core Values			5/6/2023	5/10/2023		0	40	0	0	Open	Medium		0	0
63		5.6		Beliefs			5/6/2023	5/10/2023		0	40	0	0	Open	Medium		0	0
64		6	Roles and Responsibilities				5/11/2023	5/17/2023		0	40	0	0				0	0
65		6.1		Lead Teaching Pastor			5/13/2023	5/17/2023		0	40	0	0	Open	Medium		0	0
66		6.2		Creative Arts Pastor			5/11/2023	5/17/2023		0	40	0	0	Open	Medium		0	0
67		6.3		Logistics and Family Pastor			5/13/2023	5/17/2023		0	40	0	0	Open	Medium		0	0
68		6.4		Community Pastor			5/13/2023	5/17/2023		0	40	0	0	Open	Medium		0	0
69		6.5		Children’s Ministry Leader			5/14/2023	5/17/2023		0	32	0	0	Open	Medium		0	0
70		6.6		Prayer Team			5/15/2023	5/17/2023		0	24	0	0	Open	Medium		0	0
71		7	Opening Day				5/18/2023	5/24/2023		0	40	0	0				0	0
72		7.1		Signage			5/20/2023	5/24/2023		0	40	0	0	Open	Medium		0	0
73		7.2		Greeters			5/18/2023	5/24/2023		0	40	0	0	Open	Medium		0	0
74		7.3		Worship Experience			5/20/2023	5/24/2023		0	40	0	0	Open	Medium		0	0
75		7.4		Kids Stuff			5/20/2023	5/24/2023		0	40	0	0	Open	Medium		0	0
76		7.5		Next Steps/ Information			5/20/2023	5/24/2023		0	40	0	0	Open	Medium		0	0
77		8	Outreach Strategy				5/27/2023	6/21/2023		0	160	0	0				0	0
78		8.1		Member emailing lists			5/27/2023	5/31/2023		0	40	0	0	Open	Medium		0	0
79		8.2		Stationary with church logo and name			5/27/2023	5/31/2023		0	40	0	0	Open	Medium		0	0
80		8.3		Adopt a local cause/ charity			5/27/2023	5/31/2023		0	40	0	0	Open	Medium		0	0
81		8.4		Testimonials			5/27/2023	5/31/2023		0	40	0	0	Open	Medium		0	0
82		8.5		New members program			5/27/2023	5/31/2023		0	40	0	0	Open	Medium		0	0
83		8.6		Website			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
84		8.7		Word of mouth			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
85		8.8		Brochures			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
86		8.9		Invite cards			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
87		8.10		Social Networking Sites (Twitter, Facebook, Blogging)			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
88		8.11		Portable outdoor signs			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
89		8.12		Participation in local community and civic events			6/3/2023	6/14/2023		0	80	0	0	Open	Medium		0	0
90		8.13		Posters			6/10/2023	6/21/2023		0	80	0	0	Open	Medium		0	0
91		8.14		Media with church information			6/17/2023	6/21/2023		0	40	0	0	Open	Medium		0	0
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