Book Marketing Plan

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
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4	Book Marketing Plan									3/10/2023
5	Color	WBS Number			Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Market analysis before the start				3/11/2023	3/14/2023		0	24	0	0				0	0
7		1.1		Competitors analysis			3/11/2023	3/12/2023		0	8	0	0	Open	Medium		0	0
8		1.2		SWOT analysis			3/12/2023	3/13/2023		0	8	0	0	Open	Medium		0	0
9		1.3		Target audience analysis			3/13/2023	3/14/2023		0	8	0	0	Open	Medium		0	0
10		2	Digital marketing plan				3/16/2023	5/5/2023		0	288	0	0				0	0
11		2.1		WEBSITE			3/16/2023	3/23/2023		0	40	0	0				0	0
12		2.1.1			Email list signup		3/16/2023	3/17/2023		0	8	0	0	Open	Medium		0	0
13		2.1.2			Author bio		3/17/2023	3/18/2023		0	8	0	0	Open	Medium		0	0
14		2.1.3			Speaking page		3/18/2023	3/19/2023		0	8	0	0	Open	Medium		0	0
15		2.1.4			Book page		3/19/2023	3/20/2023		0	8	0	0	Open	Medium		0	0
16		2.1.5			Blog		3/20/2023	3/21/2023		0	8	0	0	Open	Medium		0	0
17		2.1.6			Evergreen content		3/21/2023	3/22/2023		0	0	0	0	Open	Medium		0	0
18		2.1.7			Links to social media		3/22/2023	3/23/2023		0	0	0	0	Open	Medium		0	0
19		2.2		SOCIAL MEDIA			3/24/2023	3/29/2023		0	32	0	0				0	0
20		2.2.1			Facebook Page		3/24/2023	3/25/2023		0	8	0	0	Open	Medium		0	0
21		2.2.2			Twitter		3/25/2023	3/26/2023		0	8	0	0	Open	Medium		0	0
22		2.2.3			LinkedIn		3/26/2023	3/27/2023		0	8	0	0	Open	Medium		0	0
23		2.2.4			Pinterest		3/27/2023	3/28/2023		0	8	0	0	Open	Medium		0	0
24		2.2.5			YouTube		3/28/2023	3/29/2023		0	0	0	0	Open	Medium		0	0
25		2.3		EMAIL MARKETING			3/30/2023	4/2/2023		0	24	0	0				0	0
26		2.3.1			Automated emails		3/30/2023	3/31/2023		0	8	0	0	Open	Medium		0	0
27		2.3.2			Email list sign-up		3/31/2023	4/1/2023		0	8	0	0	Open	Medium		0	0
28		2.3.3			Custom template		4/1/2023	4/2/2023		0	8	0	0	Open	Medium		0	0
29		2.4		PODCASTING			4/3/2023	4/5/2023		0	8	0	0				0	0
30		2.4.1			Create podcast episodes		4/3/2023	4/4/2023		0	8	0	0	Open	Medium		0	0
31		2.4.2			Add you podcast on iTunes		4/4/2023	4/5/2023		0	0	0	0	Open	Medium		0	0
32		2.5		AMAZON PRESENCE			4/6/2023	4/13/2023		0	40	0	0				0	0
33		2.5.1			Book page		4/6/2023	4/7/2023		0	8	0	0	Open	Medium		0	0
34		2.5.2			Product description		4/7/2023	4/8/2023		0	8	0	0	Open	Medium		0	0
35		2.5.3			Endorsements and reviews		4/8/2023	4/9/2023		0	8	0	0	Open	Medium		0	0
36		2.5.4			Author page		4/9/2023	4/10/2023		0	8	0	0	Open	Medium		0	0
37		2.5.5			Author bio		4/10/2023	4/11/2023		0	8	0	0	Open	Medium		0	0
38		2.5.6			Blog and Twitter feeds (linked)		4/11/2023	4/12/2023		0	0	0	0	Open	Medium		0	0
39		2.5.7			Videos		4/12/2023	4/13/2023		0	0	0	0	Open	Medium		0	0
40		2.6		BOOK TRAILER			4/14/2023	4/17/2023		0	24	0	0				0	0
41		2.6.1			Script		4/14/2023	4/15/2023		0	8	0	0	Open	Medium		0	0
42		2.6.2			Production		4/15/2023	4/16/2023		0	8	0	0	Open	Medium		0	0
43		2.6.3			Post production		4/16/2023	4/17/2023		0	8	0	0	Open	Medium		0	0
44		2.7		MEDIA OUTREACH			4/18/2023	4/22/2023		0	16	0	0				0	0
45		2.7.1			Media list		4/18/2023	4/19/2023		0	0	0	0	Open	Medium		0	0
46		2.7.2			List of pitches and angles		4/19/2023	4/20/2023		0	0	0	0	Open	Medium		0	0
47		2.7.3			Email templates for outreach		4/20/2023	4/21/2023		0	8	0	0	Open	Medium		0	0
48		2.7.4			Spreadsheet for tracking outreach results		4/21/2023	4/22/2023		0	8	0	0	Open	Medium		0	0
49		2.8		PAID ADVERTISING			4/23/2023	4/29/2023		0	32	0	0				0	0
50		2.8.1			Google Adwords		4/23/2023	4/24/2023		0	8	0	0	Open	Medium		0	0
51		2.8.2			Facebook ads		4/24/2023	4/25/2023		0	8	0	0	Open	Medium		0	0
52		2.8.3			LinkedIn ads		4/25/2023	4/26/2023		0	0	0	0	Open	Medium		0	0
53		2.8.4			Instagram ads		4/26/2023	4/27/2023		0	0	0	0	Open	Medium		0	0
54		2.8.5			StumbleUpon ads		4/27/2023	4/28/2023		0	8	0	0	Open	Medium		0	0
55		2.8.6			Book aggregators		4/28/2023	4/29/2023		0	8	0	0	Open	Medium		0	0
56		2.9		ONLINE BOOK TOUR			4/30/2023	5/5/2023		0	24	0	0				0	0
57		2.9.1			Interviews on podcasts and blogs		4/30/2023	5/1/2023		0	8	0	0	Open	Medium		0	0
58		2.9.2			Guest posts		5/1/2023	5/2/2023		0	8	0	0	Open	Medium		0	0
59		2.9.3			Live chats		5/2/2023	5/3/2023		0	0	0	0	Open	Medium		0	0
60		2.9.4			Webinars		5/3/2023	5/4/2023		0	0	0	0	Open	Medium		0	0
61		2.9.5			Lections		5/4/2023	5/5/2023		0	8	0	0	Open	Medium		0	0
62		3	Offline marketing				5/7/2023	5/23/2023		0	96	0	0				0	0
63		3.1		LOCAL OPPORTUNITIES			5/7/2023	5/11/2023		0	16	0	0				0	0
64		3.1.1			Bookstores		5/7/2023	5/8/2023		0	8	0	0	Open	Medium		0	0
65		3.1.2			Groups, clubs, associations		5/8/2023	5/9/2023		0	8	0	0	Open	Medium		0	0
66		3.1.3			Newspapers, TV, radio, etc.		5/9/2023	5/10/2023		0	0	0	0	Open	Medium		0	0
67		3.1.4			Schools, universities, etc.		5/10/2023	5/11/2023		0	0	0	0	Open	Medium		0	0
68		3.2		LIVE EVENTS			5/12/2023	5/14/2023		0	16	0	0				0	0
69		3.2.1			Speak at conferences, conventions, and festivals		5/12/2023	5/13/2023		0	8	0	0	Open	Medium		0	0
70		3.2.2			Host events at conferences, conventions, and festivals		5/13/2023	5/14/2023		0	8	0	0	Open	Medium		0	0
71		3.3		MEET WITH READERS			5/15/2023	5/18/2023		0	8	0	0				0	0
72		3.3.1			Choose the right locations for events		5/15/2023	5/16/2023		0	8	0	0	Open	Medium		0	0
73		3.3.2			Make connections and set dates		5/16/2023	5/17/2023		0	0	0	0	Open	Medium		0	0
74		3.3.3			Pre-plan and book your travel itinerary		5/17/2023	5/18/2023		0	0	0	0	Open	Medium		0	0
75		3.4		ADVERTISING			5/19/2023	5/23/2023		0	32	0	0				0	0
76		3.4.1			Advertising on magazines		5/19/2023	5/20/2023		0	8	0	0	Open	Medium		0	0
77		3.4.2			Advertising in book shop		5/20/2023	5/21/2023		0	8	0	0	Open	Medium		0	0
78		3.4.3			Brochures/flyers		5/21/2023	5/22/2023		0	8	0	0	Open	Medium		0	0
79		3.4.4			Newspapers, TV, radio, etc.		5/22/2023	5/23/2023		0	8	0	0	Open	Medium		0	0
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