Accounting Firm Marketing Plan

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4	Accounting Firm Marketing Plan								3/7/2023
5	Color	WBS Number		Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Executive Summary			3/8/2023	3/13/2023		0	32	0	0				0	0
7		1.1		Target markets		3/8/2023	3/9/2023		0	8	0	0	Open	Medium		0	0
8		1.2		Situation Analysis		3/9/2023	3/9/2023		0	8	0	0	Open	Medium		0	0
9		1.3		Market Needs		3/10/2023	3/11/2023		0	8	0	0	Open	Medium		0	0
10		1.4		Market Analysis		3/11/2023	3/13/2023		0	8	0	0	Open	Medium		0	0
11		2	Potential Customers			3/13/2023	3/16/2023		0	24	0	0				0	0
12		2.1		Large Business		3/13/2023	3/14/2023		0	8	0	0	Open	Medium		0	0
13		2.2		Growth Business		3/14/2023	3/15/2023		0	8	0	0	Open	Medium		0	0
14		2.3		Select Individual Accounts		3/15/2023	3/16/2023		0	8	0	0	Open	Medium		0	0
15		3	Market Demographics			3/17/2023	3/21/2023		0	24	0	0				0	0
16		3.1		Market Segments		3/17/2023	3/18/2023		0	8	0	0	Open	Medium		0	0
17		3.2		Large Business		3/18/2023	3/20/2023		0	8	0	0	Open	Medium		0	0
18		3.3		Growth Business		3/21/2023	3/21/2023		0	8	0	0	Open	Medium		0	0
19		4	Market Trends			3/21/2023	3/24/2023		0	24	0	0				0	0
20		4.1		Increasing use of software		3/21/2023	3/22/2023		0	8	0	0	Open	Medium		0	0
21		4.2		Key client growth		3/22/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
22		4.3		Market Growth		3/23/2023	3/24/2023		0	8	0	0	Open	Medium		0	0
23		5	Macroenvironment			3/25/2023	3/30/2023		0	24	0	0				0	0
24		5.1		Consumer trends		3/25/2023	3/27/2023		0	8	0	0	Open	Medium		0	0
25		5.2		Economic changes		3/26/2023	3/27/2023		0	8	0	0	Open	Medium		0	0
26		5.3		Technology advancements		3/27/2023	3/28/2023		0	8	0	0	Open	Medium		0	0
27		5.4		Competitive activity		3/28/2023	3/29/2023		0	8	0	0	Open	Medium		0	0
28		5.5		Political and legal environment		3/29/2023	3/30/2023		0	8	0	0	Open	Medium		0	0
29		6	The Company			3/31/2023	4/3/2023		0	16	0	0				0	0
30		6.1		Mission		3/31/2023	4/1/2023		0	8	0	0	Open	Medium		0	0
31		6.2		Service Offering		4/1/2023	4/3/2023		0	8	0	0	Open	Medium		0	0
32		6.3		Positioning		4/2/2023	4/3/2023		0	8	0	0	Open	Medium		0	0
33		7	SWOT Summary			4/4/2023	4/8/2023		0	32	0	0				0	0
34		7.1		Strengths		4/4/2023	4/5/2023		0	8	0	0	Open	Medium		0	0
35		7.2		Weaknesses		4/5/2023	4/6/2023		0	8	0	0	Open	Medium		0	0
36		7.3		Opportunities		4/6/2023	4/7/2023		0	8	0	0	Open	Medium		0	0
37		7.4		Threats		4/7/2023	4/8/2023		0	8	0	0	Open	Medium		0	0
38		8	Historical Results			4/9/2023	4/11/2023		0	8	0	0				0	0
39		8.1		Successful		4/9/2023	4/10/2023		0	8	0	0	Open	Medium		0	0
40		8.2		Unsuccessful		4/10/2023	4/11/2023		0	8	0	0	Open	Medium		0	0
41		9	Marketing Strategy			4/12/2023	4/20/2023		0	48	0	0				0	0
42		9.1		Value Proposition		4/12/2023	4/13/2023		0	8	0	0	Open	Medium		0	0
43		9.2		Critical Issues		4/13/2023	4/14/2023		0	8	0	0	Open	Medium		0	0
44		9.3		Financial Objectives		4/14/2023	4/15/2023		0	8	0	0	Open	Medium		0	0
45		9.4		Marketing Objectives		4/15/2023	4/17/2023		0	8	0	0	Open	Medium		0	0
46		9.5		Target Market Strategy		4/16/2023	4/17/2023		0	8	0	0	Open	Medium		0	0
47		9.6		Messaging		4/17/2023	4/18/2023		0	8	0	0	Open	Medium		0	0
48		9.7		Branding		4/18/2023	4/19/2023		0	8	0	0	Open	Medium		0	0
49		9.8		Strategy Pyramids		4/19/2023	4/20/2023		0	8	0	0	Open	Medium		0	0
50		10	Marketing Mix			4/21/2023	5/5/2023		0	80	0	0				0	0
51		10.1		Product Marketing		4/21/2023	4/22/2023		0	8	0	0	Open	Medium		0	0
52		10.2		Pricing		4/22/2023	4/24/2023		0	8	0	0	Open	Medium		0	0
53		10.3		Promotion		4/23/2023	4/24/2023		0	8	0	0	Open	Medium		0	0
54		10.4		Advertising		4/24/2023	4/25/2023		0	8	0	0	Open	Medium		0	0
55		10.5		Public Relations		4/25/2023	4/26/2023		0	8	0	0	Open	Medium		0	0
56		10.6		Direct Marketing		4/26/2023	4/27/2023		0	8	0	0	Open	Medium		0	0
57		10.7		Web Plan		4/27/2023	4/28/2023		0	8	0	0	Open	Medium		0	0
58		10.8		Website Goals		4/28/2023	4/29/2023		0	8	0	0	Open	Medium		0	0
59		10.9		Website Marketing Strategy		4/29/2023	5/1/2023		0	8	0	0	Open	Medium		0	0
60		10.10		Development Requirements		4/30/2023	5/1/2023		0	8	0	0	Open	Medium		0	0
61		10.11		Implementation Schedule		5/1/2023	5/2/2023		0	8	0	0	Open	Medium		0	0
62		10.12		Sales Plan		5/2/2023	5/3/2023		0	8	0	0	Open	Medium		0	0
63		10.13		Sales Strategy		5/3/2023	5/4/2023		0	8	0	0	Open	Medium		0	0
64		10.14		Sales Process		5/4/2023	5/5/2023		0	8	0	0	Open	Medium		0	0
65		11	Financials			5/6/2023	5/17/2023		0	56	0	0				0	0
66		11.1		Break-even Analysis		5/6/2023	5/8/2023		0	8	0	0	Open	Medium		0	0
67		11.2		Sales Forecast		5/7/2023	5/8/2023		0	8	0	0	Open	Medium		0	0
68		11.3		Sales by Partner		5/8/2023	5/9/2023		0	8	0	0	Open	Medium		0	0
69		11.4		Sales by Segment		5/9/2023	5/10/2023		0	8	0	0	Open	Medium		0	0
70		11.5		Sales by Specialization		5/10/2023	5/11/2023		0	8	0	0	Open	Medium		0	0
71		11.6		Expense Forecast		5/11/2023	5/12/2023		0	8	0	0	Open	Medium		0	0
72		11.7		Expense by Partner		5/12/2023	5/13/2023		0	8	0	0	Open	Medium		0	0
73		11.8		Expense by Segment		5/13/2023	5/15/2023		0	8	0	0	Open	Medium		0	0
74		11.9		Expense by Specialization		5/14/2023	5/15/2023		0	8	0	0	Open	Medium		0	0
75		11.10		Linking Expenses to Strategy and Tactics		5/15/2023	5/16/2023		0	8	0	0	Open	Medium		0	0
76		11.11		Contribution Margin		5/16/2023	5/17/2023		0	8	0	0	Open	Medium		0	0
77		12	Controls			5/18/2023	5/23/2023		0	24	0	0				0	0
78		12.1		Implementation		5/18/2023	5/19/2023		0	8	0	0	Open	Medium		0	0
79		12.2		Keys to Success		5/19/2023	5/20/2023		0	8	0	0	Open	Medium		0	0
80		12.3		Market Research		5/20/2023	5/22/2023		0	8	0	0	Open	Medium		0	0
81		12.4		Contingency Planning		5/21/2023	5/22/2023		0	8	0	0	Open	Medium		0	0
82		12.5		CRM Plans		5/22/2023	5/23/2023		0	8	0	0	Open	Medium		0	0
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