/templates/en/event_planning/exhibition-planning-template

made with GanttPRO

• Total estimate
• Basics
• Key objectives
• Show offering
• Stand design and requirements
• Team
• Pre-event marketing
• On-stand marketing
• At the event
• Post-event activities and evaluation
• Selection of an appropriate section
• Budget
• Type of stand
• Stand size and location
• Overview of the most common exhibiting mistakes
• Shell scheme
• Space only
• The exhibition audience
• Products and services to exhibit
• Key proposal
• Speaker opportunities
• Workshop or breakout session opportunities
• Launch of a product/service
• Show-only discount/deal
• Demonstration or a free trial
• Stand brief for a provider
• Stand requirements
• Location
• Lighting
• Utilities such as water, electricity, internet, phone lines
• On-stand furniture
• Carpets/floor covering
• Catering/refreshments
• Cutlery/cups/plates etc
• AV equipment and/or presentations
• Formal/informal meeting areas
• USB sticks, adaptors, chargers, cables
• Waste bins
• Gathering an exhibition team
• Stand schedules
• Branded clothing
• Book hotel rooms and transport
• Name badges
• Main costs
• Brief team (exhibition goals, lead targets, dress code, stand rules, etc)
• Plan to attract visitors to your the stand
• Promotion on the website
• Promotion on social media
• Notification of clients
• Press release
• Promotional gifts
• Business cards
• Roller banners
• Important contact numbers
• Stand layout plan
• Show stationery
• First aid kit
• Results evaluation
• Communication outcomes