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Erstellen Sie ein Gantt-Diagramm in ein paar Klicks in GanttPRO
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Free Marketing Campaign12/7/2023
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Farbe
PSP-Nummer
Aufgabenname / Titel
Zugeordnet zu
Geplanter Starttermin
Geplantes Enddatum
Deadline
Fortschritte (%)
Dauer (Std)
Geschätzte Stunden
Zeitprotokoll (minuten)
StatusPriorität
Aufgabenbeschreibung
Kosten
Istkosten
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1Marketingplan12/14/20231/19/202402960000
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1.1Definieren Sie Ihre Zielgruppe12/14/202312/21/20230640000
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1.1.1Recherche12/14/202312/17/202303200Geöffnet Mittel00
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1.1.2Demografisches Profil der Kunden12/18/202312/21/202303200Geöffnet Mittel
• Gender
• Age
• Generation (e.g., Baby Boomers, Generation X)
• Income
• Marital Status
• Household Size
• Location
• Occupation/Employment Status
• Industry (if B2B)
• Education
• Nationality/Ethnicity
• Language
• Religion
• Organizational Memberships
• Other key demographics?
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1.1.3Psychographisches Profil der Kunden12/19/202312/21/202302400Geöffnet Mittel
What things do they care strongly about?
What do they do for fun?
What TV shows or movies do they watch?
Are there things that just don’t interest them at all?
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1.2Alleinstellungsmerkmal (USP)1/4/20241/19/202401280000
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1.2.1Differenzierung1/4/20241/10/202405600Geöffnet Mittel
What are the ways your brand stands out from the competition? What stories are uniquely yours?
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1.2.2Schlüsselwerte1/10/20241/11/202401600Geöffnet Mittel
List any and all values and/or benefits that your products and/or services bring to your customers.
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1.2.3Kundenrückmeldung1/11/20241/14/202403200Geöffnet Mittel
How will customers feel after consuming your product or service?
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1.2.4Kundenwahrnehmung1/15/20241/18/202403200Geöffnet Mittel
How would you like customers to think about your business? Example: as being a trusted company, as being the most affordable choice, etc.
Examples: WalMart has low prices; Mercedes means luxury; Apple is cool
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1.2.5Markenattribute1/18/20241/19/202401600
Different from what your product brings to your customer, this section is describing what your customer experiences through using your brand. Breifly summarize these key attributes of your product/service through the eyes of your customer.
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1.2.5.1Formular1/18/20241/19/202401600Geöffnet Mittel
Generally describe the style of your product/service (smooth, modern, sexy)
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1.2.5.2Funktion1/18/20241/19/202401600Geöffnet Mittel
Describe how your product/service works for your client.
(fast, convenient, secure)
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1.2.5.3Vorteile1/18/20241/19/202401600Geöffnet Mittel
How does your product add to your customer’s experience? (new opportunity, on my side, empowering)
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1.2.5.4Gefühle1/18/20241/19/202401600Geöffnet Mittel
After using your product, how does your customer feel? (safe, confident, I’m an insider)
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1.2.5.5Werte1/18/20241/19/202401600Geöffnet Mittel
What does your product represent to your customer?
(smart shopper, quality experience, easy to use)
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1.2.5.6Metaphern1/18/20241/19/202401600Geöffnet Mittel
Challenges, life events, lessons, aspirations connected to your product/service. (building a comfortable nest, providing a haven for family, connecting to family more)
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1.2.5.7Erweiterungen1/18/20241/19/202401600Geöffnet Mittel
Describe unexpected or illogical feelings your product/service inspires. (because I feel safe I can take more risks, because this is cool looking, it is fun to use)
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1.3SWOT-Profil12/23/20231/16/2024020000
How does your brand compare to the rest of the market?
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1.3.1Stärken12/23/202312/27/202304000Geöffnet Mittel00
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1.3.2Schwächen12/28/20231/1/202404000Geöffnet Mittel00
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1.3.3Möglichkeiten1/2/20241/11/202408000Geöffnet Mittel00
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1.3.4Bedrohungen1/12/20241/16/202404000Geöffnet Mittel00
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1.4Vertriebsplan1/13/20241/15/20240240000
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1.4.1Direkte Vertriebsmethoden1/13/20241/15/202402400Geöffnet Mittel
Products are distributed to customers via retail location(s), online sales, direct mail, etc.
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1.4.2Indirekte Verteilungsmethoden1/13/20241/15/202402400Geöffnet Mittel
Products are distributed to customers via distributors, other retailers, partners, etc.
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1.5Preis- und Positionierungsstrategie1/13/20241/15/202402400Geöffnet Mittel00
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1.6Angebote & Anreize1/13/20241/15/202402400Geöffnet Mittel00
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1.7Erhöhung der Einnahmen1/13/20241/15/202402400Geöffnet Mittel
List the tactics used to increase revenue on each sale, or over the life of the customer relationship.
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1.8Kundenbindung12/21/202312/25/202304000Geöffnet Mittel
How do you keep your customers coming back?
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1.9Traditionelle Marketingmaterialien12/21/202312/25/202304000Geöffnet Mittel00
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1.10Promotions & Programme12/21/202312/25/202304000Geöffnet Mittel
List all the ways you promote your brand. Include any programs offered by channel partners, vendors, or
distributors.
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1.11Content-Marketing12/21/202312/25/202304000Geöffnet Mittel
• Case Studies
• Customer Testimonials
• Newsletters
• Webinars
• Press Releases
• Published Articles
• Speaking Opportunities
• Public Relations
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1.12Digitales Marketing/Social Media12/21/20231/4/202401200000
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1.12.1Keyword/SEO-Strategie12/21/202312/25/202304000Geöffnet Mittel
• Content
• Links
• Site Structure
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1.12.2Soziale Medien12/26/202312/30/202304000Geöffnet Mittel• Facebook
• Twitter
• YouTube
• LinkedIn		00
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1.12.3Bezahlte Online-Werbung12/31/20231/4/202404000Geöffnet Mittel• (PPC)
• (PPM)
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